BBC Olympics trailer

The BBC gets all animated over the Olympics in this newly-released promo.

“Wherever you are, never miss a moment with the BBC,” it says.

[youtube]http://www.youtube.com/watch?v=4ViLiXA0E70[/youtube]

7 Comments:

  1. Keep in mind they had a cartoon monkey as part of their video for Beijing. It’s not that terrible. The BBC aren’t ones for making sporting promos with actuality – computer animated graphics are usually the norm. If you go searching on Youtube, you’ll find the two and a half minute version (which feels more complete). The music’s very good

  2. Great campaign for EA sports, terrible for the olympics. And from the BBC!!! Looks like it was commissioned by a Executive Producer who knew lots about technology and nothing about what makes sports fans tick. A very generous F from me.

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