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Homeland rises on Timeshifting

Much has been written about the numbers Homeland pulled in is Preliminary outing, so it's only right to acknowledge the final figure as a result of PVR viewing.

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Much has been written about the numbers Homeland pulled in is Preliminary outing, so it’s only right to acknowledge the final figure as a result of PVR viewing.

It increased its audience from 633,000 viewers to 798,000 viewers, a lift of 165,000 viewers or 26.1%.

On the same night Jack Irish lifted another 193,000, House Husbands 160,000, and Bones 125,000.

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  1. @Pertinax – the commercial networks and SBS do include ads in their catch-up viewing but it’s usually only 30 sec before the start and again three of four more times during the program. However, it’s usually the same ad so by the end you’re jack of whatever it is and make a note not to buy anything from that company.

  3. There isn’t any logic in counting +3 or +7 for most ads. Whether someone skips or FFs through your ad on day 3 or day 4 doesn’t make much difference. There may events that it is important for though. The networks grab the first and last spots for self promotion, and they are only the only ads you see bits of when you are skipping ads. That is why the IQ doesn’t let you skip, you at least see the brands of all the ads you FF through.

    It is just that the overnights dropped so much in the US with Tivo and the internet that the reduced value of a recorded viewing became important and they devised rules for counting it.

    Oztam doesn’t prepare plus +3s and the +7s don’t include online catch-ups yet. The catch-ups are mostly provided to stop people from starting illegal downloading when they miss an ep. The numbers are not large enough for the networks to bother putting ads in yet.

    I’m guessing overnights set the basic rates here. +7s would just be additional factor to look at when making decisions.

  4. The S1 final of Homeland rated 938k in the overnights. One of the earlier episodes rated 820k with an extra 309k recording and watching it with in 7 days giving a total audience of 1.13m

    So Homeland is down about 300k viewers on the first season. But then the first season was shown at the very start of the ratings season, had a good lead in and was up against repeats of Bones and Midsomer Murders (for part of it run).

    Something like Homeland, which gained some of its interest from being different, is likely to rate lower in a second series. Most shows do anyway.

  5. The Stations must use the +7 results for something as on the OzTam FAQ’s it says:

    Is it possible to measure the percentage of commercials being skipped during playback?
    OzTAM measures and reports only standard speed (normal) playback (i.e., no ‘trick mode’ or fast-forwarded material is included in OzTAM ratings).

    Source: oztam.com.au/FAQs.aspx

    So if you do record you have to watch the ads for it to be counted in timeshift, only reason for that would be to use those figures.

  6. Live viewers are far more important to advertisers then time-shifted viewers for one very simple reason. Live viewers are watching the adds.

    Season 1 averaged about 240,000 extra time-shifted viewers. A boost of about 25% each week.

  7. Yes Monday night and Sunday nights are fairly good and it tapers off from Tuesday nights onwards I think. I record “Jack Irish’ “Killing Time” and watch Homeland. I used to record “Strike Back” but I just do not have the time to watch everything I record. Monday nights are worse I watch “Heartbeat” flick over for “Can of Worms” watch “Scandal” record “Hawaii Five O” watch Hawaii after “Scandal” by that time it is sleep time and I record “Suits” then play back Suits on Tuesday nights along with Killing Time after Winners and Losers. and catch up with other shows I have recorded but not watched, PVR’s are great but you have to be disciplined and delete things if you have not watched them otherwise you end up with hard drive full !

  8. But do the networks sell advertising based on Live+7?

    If not – those extra viewers are kind of meaningless as the network’s can’t monetise it.

    In the US, advertsing is sold based on Live+3 days – but not 7.

    I suspect it’s similar in Oz.

  10. This is nothing exceptional for a Sunday night drama. Other shows increased as well, and it looks like it’s still fourth in its timeslot.

    I’m not sure about this but didn’t the Homeland season one episodes reguarly go over the million mark in timeshifted figures.

  13. I’ve got some shows on my PVR months old, good thing I’m not on the ratings system LOL

    I recorded a few things last night, watched SBS (Battle Castle) and ABC (Jack Irish).

    the twin recorder MyStar is a life saver, plus a few other PVRs around the house.

  14. Good jumps for those shows. David, just wondering. Do you know what sort of affect does time shift figures have on the nightly and weekly percentage shares. Some of the 9:30 dramas seem to do very well off the +7 figures which may change the shares for any given night significantly or even the demos.

    1. Within 7 days of airing. It usually sees Dramas going up, much more than other genres such as Reality, News, Sport etc.

      I have seen nights change hands, but never seen a week change hands as a result of TimeShifting. I have been investigating ways of reporting more Data more regularly but awaiting a practical solution.

  17. Can totally understand – last night we recorded Homeland, Bones, House Husbands and Jack Irish, as well as Killing Time, Strike Back (7), Strike Back (ABC) and Modern Family.

    Tonight we’ll record Media Watch, Derren Brown, Black Mirror, Mentalist, Person of Interest, Hawaii Five-0 and the Umbilical Brothers Speedmouse on ONE.

    Not much else on for the rest of the week – I thank my job for having 2 twin tuner PVRs in the TV room and 2 other older models in the office.

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