Boomerang channel to refresh

Kids’ channel Boomerang will launch a brand new look on December 1st.

Aimed at kids aged 5-12, the channel’s new mission is “to be a dynamic and quirky place where young girls and boys can be inspired, laugh and play with the whole family; a place with the best slap-stick comedy and fantasy cartoons that are parent approved.”

A new graphics package will feature “a beautiful, energetic place inhabited by a collection of colourful creatures that live in five separate but interconnected environments – space, sky, land, sea and underground.”

Programming will remain a mix of international comedy and fantasy, including the third season of The Garfield Show plus The Looney Tunes Show, Tom and Jerry Tales, My Little Pony, Care Bears, Baby Looney Tunes and The Adventures of Chuck and Friends.

Robi Stanton, Vice President and General Manager, Australia and New Zealand, Turner International says: “We are delighted with Boomerang’s new look and feel. The channel has been going from strength to strength and with new programming and a complementary website we have high hopes for the channel going into 2013.”


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