★★★★★ 0/5

The Voice launches with 1.83m

Ratings: The Voice tops the night but MKR stops a runaway train -and the Logies length impacts on its numbers.

35
Leave a comment

2013-04-08_0943It was always going to be Nine’s night, but the question was by how much. As it turns out Seven put in a solid performance to stop a runaway train.

Nine won the night with a 36.8% share then Seven 30.9%, TEN 15.6%, ABC 12.1% and SBS 4.6%.

The Voice launched to 1.83m viewers which are excellent numbers but it was down on 2012’s 2.17m launch. Nevertheless the show stumped up with some terrific singers and Ricky Martin slipped into the show with ease.

No doubt the numbers dip was due to My Kitchen Rules going head to head. It scored a very decent 1.4m for Seven.

Logies Red Carpet, which ran at just under 30 minutes, averaged 1.57m -much higher than the 1.1m viewers averaged across a four hour broadcast. That’s down some 15% on 2012’s 1.29m when the show ended earlier. Elsewhere Nine scored 1.39m for Nine News.

Seven News won with a huge 1.66m viewers, the kind of numbers we haven’t seen in some time. Downton Abbey was 1.33m and Castle was 418,000.

Caught in the crossfire, The Biggest Loser was TEN’s best with 849,000 viewers. Elementary was 709,000, Modern Family was 620,000, Bondi Rescue was 479,000, TEN News was 449,000, The Simpsons was 355,000 and Graham Norton was 302,000.

ABC News led ABC1 with 792,000 then Doctor Who (725,000), Call the Midwife (668,000), The Boffin,The Builder, The Bombadier (410,000), Miranda (352,000) and Compass (314,000).

On SBS ONE it was Treasures Decoded (317,000), The Fabric of the Cosmos (219,000) and World News Australia (208,000).

7TWO’s Doc Martin (286,000) led multichannels.

OzTAM Overnights: Sunday 7 April 2013

35 Responses

  1. I think they mean when the say The Voice smashes MKR is because nothing really has been able to beat it except The Block A/S finale. But its great to finally have some interesting competition.

  2. It might have peaked, I think at 2.2 million but then dropped 400k to 1.8 million, the herald sun is reporting that the Voice smashed MKR, I don’t think a difference of 400k is a smashing maybe 800k +

  4. What a great show The Voice was and what a start to the show with all the judges performing together, glad to see it got the most ratings- hate MKR tuned out from day one when all the bitchiness started happening etc & got to see how fake it was, I hope the ratings drop down soon, I’m sure The Voice will continue to hold the strong position. Go The Voice! Hoping Delta won’t be in it next year though- hoping she’ll be replaced by Tina Arena or someone.

  5. I find The Voice is the type of program you watch during ad breaks. Often you strike somebody singing and it’s a nice way to fill the time whilst waiting for more bogan rants on TBL. Those trainers deserve more money irrespective of how much they already get.

  6. I must be a year ahead of the pack.

    Last year it was all about the swivelling chairs and finding great voices without knowing their looks. I only started watching once the final 10 or 12 were known as I could not stand the padding, the overly dramatic judges (yes, even Keith who I have found a great judge on American Idol this year – comes across as a really nice guy).

    So I won’t be watching for a couple of months until it gets to the singing and not the background stories.

    It may still do well if all Seven have to throw against it is B grade celebs diving into a pool.

  7. loved MKR last night one of the best episodes yet . the excitement in the kitchen made for really exciting TV .especially when the explosion in the kitchen happened and those nasty ladies from melbourne trying to sabbotage the others . was going to switch over to the voice but i just could not stop watching MKR. brilliant seven

  8. There was nothing enjoyable about the voice last night. So extremely slow, I don’t think viewers will be as patient this year. These 100min episodes Every night where we get 6 auditions out are rediculous. I think ratings will steadily decline.

  11. I am not interested in MKR or TBL….but did get sucked in to the Voice….and enjoyed it….missed the 1st act though…
    Will watch Call the Midwife and Miranda now on Iview…

  12. Yes, last year’s singers were much better. I liked the dude with the long hair. The rest were average. (Does anyone notice the way Delta turns around – like she wants to jump somebody).

    Elementary just keeps getting better and kudos to TEN for sticking with it and in the same timeslot.

  14. I’m surprised, I thought it would do more than 2M. MKR clearly has a very devoted fanbase that will eat into The Voice’s mega ratings whilst ever they go head-to-head.

  17. We started to watch the voice, but then remembered just how much padding is contained in this show, and turned back to MKR where at least something was happening. Then over to Logies (taping Dr Who and the Midwife) to be confused by the number of low-rating programmes which are apparently either the most popular or most outstanding in their field.

  18. Good to see MKR (a filler episode in that) get 1.4m for 2 hours. Downton Abbey did well too. Seven News where did those figures come from. Wow. Guess the Collingwood/Carlton match really helped them.

    The Voice did well with 1.8m but imo this years talent isn’t anywhere near last year. 3 of the singers they turned around for imo were pretty mediocre.

  19. Good to see Elementary still holding respectable numbers along with The Biggest Loser.

    But it was always going to be Nines night but I am surprised that The Voice was down, on last years launch.

  20. Nine will happy with the win.
    Seven will be happy they contained the damage.
    Ten will be happy they didn’t get completely crushed.

    Seven’s double episode of Castle using a new episode that late looks like a poor decision. They have schedule a repeat for the late slot next week.

  21. This may have been a factor – in online TV guides – including the one that ninemsn links to – The Voice was listed as a 7:30pm start, in at least one State.

  22. After running 90 minutes (inlcuding commercials) the fact that we only got to see 6 or 7 singers, I haven’t yet decided if this adds to The Voice’s charm or not

    I appreciate the singers aren’t just rushed through and have a proper introduction to us the audience but I don’t feel we need the back story till after the ‘Battle’ rounds

    What’s the point in connecting with a performer if the decision to advance them in the competition is only within the coaches control?

  23. Great to see Biggest Loser hold pretty respectable numbers against the 2 juggernauts. In fact Ch 10’s numbers were pretty good across the board considering.

Leave a Reply