This underlines the importance of launches and the difficulty of fatigue for the audience from too many commitments. Let me put it in text in mid-March that unless TEN wants MasterChef to extend the pain for another three months it would be well-advised to move the show back to 7pm where there is now no Reality whatsoever.
Nine network won Thursday yet again with a share of 30.7% then Seven 29.3%, ABC 20.25, TEN 15.1% and SBS 4.8%.
The Block topped the night with 1.21m viewers for Nine then Nine News (1.08m / 936,000), A Current Affair (845,000), The Footy Show (678,000) and Hot Seat (575,000).
Seven ran a staggered schedule as Adelaide caught up to Revenge. Seven News (1.08m / 839,000) was best followed by Home and Away (728,000) then -in 4 cities- Border Security (723,000) and Air Crash Investigations (675,000). In 5 cities Million Dollar Minute was 463,000 and The Man with the Biggest Testicles (431,000).
ABC News (807,000) topped the night for ABC1 then The Checkout (799,000), 7:30 (761,000), Janet King (740,000), Grand Designs (264,000) and The School (227,000).
TEN’s best was not Dance but TEN Eyewitness News again (565,000) then The Project (467,000 / 303,000), Law and Order: SVU (457,000 / 362,000). The Bold and The Beautiful was 413,000. Languishing behind was So You Think You Can Dance Australia at 318,000.
On SBS ONE it was Gourmet Farmer (205,000) then Exploring China (202,000), Mexican Fiesta (175,000), SBS World News (129,000) and The Escape Artist (116,000).
Ben and Holly again led multichannels at 287,000.
OzTAM Overnights: Thursday 20 March 2014.