Yesterday the channel reverted back to its former name, “ABC”, following research that indicated audiences say they watch the ABC rather than ABC1 (there is no change to ABC2, ABC3 or ABC News 24).
ABC has advised how to refer to the channel, to simply say ‘ABC’.
· (tune in info) on ABC
· (tune in info) on ABC TV
· If you need to distinguish between the TV channel and the ABC more broadly, you can refer to the channel as ‘ABC TV’
ABC1 began as channel brand in 2008 with the slogan It Begins with 1.
Probably its most-remembered branding was its Think Entertainment campaign which launched in 2011, with channel personalities such as Spicks and Specks, Gruen Transfer and At the Movies faces.
Now the slogan is #ourabc.
On air, the ABC lissajous curve aka ‘the ABC worm’ will now represent the channel.
“Now more than ever, ABC Television needs to be relevant to all Australians and our new positioning and branding demonstrates the role of our main channel beautifully,” said Richard Finlayson, ABC Director of Television.
“ABC also acts as our gateway to more targeted content on ABC2, ABC4Kids, ABC3, ABC News 24 and increasingly ABC iview. There really is something for everyone on ABC Television – everywhere, every day.”
It’s going to take some getting used to. TV types like me are likely to slip up so I am apologising in advance!