Online TV tipped to overtake Broadcast TV
TV still ranks ahead of the internet as our preferred source of entertainment -but not for long, says a survey.
Online TV platforms will overtake broadcast TV as a preferred source of entertainment, according to a Deloitte Media Consumer Survey.
The internet was ranked in the top three forms of entertainment by 63 per cent of respondents.
Study co-author Niki Alcorn, said, “Whilst watching television is definitely still our number one past-time – 64 per cent of survey respondents have ranked it in their top three entertainment preferences – it’s only just hanging in there.”
The survey of 2300 people found about one-quarter of Australians plan to subscribe to an online television service in the next 12 months.
More than 70% said they were regular binge viewers, often on a weekly basis.
Deloitte partner Clare Harding said, “Bingeing is almost the opposite of scheduled, episodic content that brings audiences and advertising dollars back on a regular basis.
“Broadcasters need to consider how to build delivery platforms and revenue models that support both preferences, as well as producing or acquiring these highly attractive, binge-worthy programs.”
Most viewers also mixed their new media devices with the traditional television, with nearly eight out of 10 people multi-tasking.
More than 90 per cent of survey respondents say they are not willing to pay for online news, with a third saying news was a major reason for their engagement with social media.