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Seven confirms Olympic deal for Rio, Tokyo, PyeongChang.

Seven signs a triple deal for the Olympics beginning in Rio and ending in Tokyo in 2020.

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2014-08-05_0947Seven has confirmed securing the Olympic Games through to 2020, covering Rio 2016, Tokyo 2020 and the Winter Olympics in PyeongChang, South Korea, in 2018.

Seven’s agreement with the International Olympic Committee includes Free to Air and subscription television rights plus digital platforms, including online and Hybrid Broadband Broadcast Television and radio broadcasting rights.

It also includes plus an option to include the XXIV Olympic Winter Games in 2022 and the XXXIII Olympic Games in 2024.

It will also feature daily highlights package of the 2nd Youth Olympic Games in Nanjing in 2 weeks’ time.

The deal follows media speculation that Seven had secured the games for less than $200 million after Nine and TEN reportedly withdrew from bidding.

Kerry Stokes, Chairman of Seven West Media, said: “The Olympic Games has been a key part of Seven’s history and development. I am extraordinarily proud of our long partnership with the IOC and the Olympic movement, and look forward to our partnership with the Olympic Games as we define and build our media presence over the coming decade.”

Tim Worner, CEO of Seven West Media, added: “We accept this honour on behalf of our audiences. The Olympic Games are a commitment to excellence that invigorates us. In many ways, our connection with the Games has defined our business and our connections with our audiences. We are ready to begin the next step on our journey with the Olympic movement and take the responsibility to provide the Games to all Australians across all forms of delivery platforms.

“The Olympic Games is the greatest show on earth. It will be a remarkable platform for Seven as we continue to move forward as a media company, developing new content and building new businesses which will drive our future as Australia’s leading integrated media and communications business.

“The Olympic Games deliver the biggest audiences and the biggest marketing and advertising partnerships. The marketing of those partnerships with our advertisers begins today. The monetization of our rights begins today.

“We are expanding our significant online presence and will soon unveil more plans for the further delivery of our video and publishing content across an array of delivery platforms, including the forthcoming launch of Hybrid Broadband Broadcast Television which will allow us to strengthen our broadcast television business and extend to one-on-one communications with our mass audiences.

“Everyone knows the media landscape is changing at breakneck speed and the way our coverage of these events is produced and distributed across all platforms to all Australians will be revolutionised in the lifetime of this deal.

“We take great pride in our partnership with the Olympic Games and the key role it will play in driving home our leadership across our media platforms and our connection with our audiences. We have projects already earmarked and in development for launch on our television platform following the Olympic Games in Rio in 2016,” he said.

31 Responses

  1. @Damo – And this has happened on Channel 9’s London 2012 Games. The Nine Network has clashed with the NRL Matches which was a big confusion with the TV Channel. As a perth viewer, I saw the NRL games on GEM on delay.

    1. Shoudy: I’ve backed up the viewer criticism of Beijing below -as Damo notes- when you take a minute to stop reminding us about London. Nobody is disputing the latter. It’s not a Seven or Nine thing. It’s a Sport thing. Foxtel came closest to getting it right due to mass channels.

  2. @Shoudy Chen i think you’ll find it was heavily criticized and what about whern the afl didn’t interupt the coverage. as i recall they missed many sporting event for replays of events that were a couple of days old and ads about tivo got m ore coverage than anything else. so really you just don’t want believe it

  3. JJ99 – If used correctly Seven’s HBBTV platform will let them stream as many sports as they like. The BBC have been using theirs to screen absolutely all events at the 2012 Olympics, 2014 Winter Olympics and last weeks Commonwealth Games live, often with more than one feed per sport.

    The added complication for Seven will be monetising it – not sure how Ten did that on Tenplay but guess it’s either through advertising or through a subscription for the extra service, which would be little more than them retransmitting the World Feed coverage.

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