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Viewers angry Nine delays movie for Richard Wilkins advertorial

Nine puts its Sales Department ahead of accurate information to loyal viewers.

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Nine viewers were angry last night that it kept them waiting for the James Bond movie Skyfall while an advertorial for the upcoming Spectre movie ran horribly overtime.

The Richard Wilkins promo was scheduled as 8 – 8:30pm (an EPG had the movie starting as 8:37pm).

But the feature didn’t begin until around 9:10pm pushing the 3 hour movie out past midnight.

It’s disappointing that the Sales Department has taken priority here over accurate information to loyal viewers.

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https://twitter.com/MrsRBabs/status/662571876326084608

https://twitter.com/mrshiggins2505/status/662569595824242689

https://twitter.com/hava_chat/status/662568931777867776

But this Channel Nine tweet commenting on Skyfall seemed to sum it up best:

Update: Thanks to readers who advise of Live sport overruns.

56 Responses

  1. This is why I rarely watch live TV anymore – I refuse to be bombarded with ad breaks and advertorials!
    Surely most people zap through them or hop onto Facebook etc?
    I would hate to be an advertiser shelling out big bucks.

    1. Yes, the rare times I watch FTA I mute the ads and read. However, I watch a lot webisodes on YouTube and because they just have a 10-20 second ad that you can’t skip after a few clips, I actually watch the ad, know what’s it’s about and who had advertised it. For someone like me, it is a good way to get me to pay attention to a product. And also if you make cool funny ads like the Isla Fisher, Rob Lowe or Daen Winters ones then I’ll actually seek them out so I can watch them!

  2. It’s so funny ..social media has invented so many armchair critics.. Who complain about everything… And they all come to Tv tonight.. What a job in having to moderate these comments, I hope there is a bottle scotch handy. I love reading some
    comments and trying to guess the writers age… Btw I’m 40

    1. It’s not unique to TV Tonight. Anonymous comment is rife through social media including Twitter, News Corp, Yahoo7, NineMSN, Fairfax, other entertainment sites (and non-entertainment for that matter). Bricks are more prevalent than bouquets across them all.

  4. A robot could automatically update the EPG for late running shows, unfortunately Nine only has Gibbons. Didn’t Nine recently say “We have to stop people drifting off”? Perhaps the emphasis was on “we don’t care about (Total) People”.

  5. Its Free to air. You get what you pay for.

    Spend $10 or $20 a month and a get a streaming service or 2 and you can watch a movie whenever you want, without ads and go to bed an hour or 2 earlier or do something else.

      1. cnrmlj – I agree with you and that is what I have been doing for a long time. There are people who won’t be able to so because they don’t have decent (or any) internet access in their area, they can’t afford the Internet at all let alone paying the little bit extreme for streaming (some people really are just scraping by) or they are locked into a contract which doesn’t have unmetered data streaming for the SVOD service you want to use so you are paying for all that data which could get quite expensive.

  6. So they had three 30-minute shows which could be dropped and the option to run a 30-minute rather than an hour of news in order to get back on track – but no, they thought sod it, lets run everything half an hour late instead. Nobody will notice because we do it all the time for no good reason anyway!

    The problem from those tweets is people clearly moan about it but stay with the channel anyway rather than switching over. At least though for once the over run was for a genuine reason, not just editors not doing their job on a reality show.

    And ultimately advertisers and the public are surely the same thing. Piss off the public like they’ve been doing for years and less will watch, meaning advertising rates fall. Treat them with a bit of respect and they’ll stay tune, meaning your advertising rates stay healthy too.

    1. People are pissed off regardless of the reason. It’s the lack of communication to their audience; Nine not using the option of having the last bit of play on GEM; and then saddling viewers with what sounded like an hour of advertising for Qantas and Spectre. And it’s not like this is the first time it’s ever ever happened, networks have treating scheduled times as if they are a first draft for years. Kind of like how you ask friends for ‘around 7 or 8, no rush’. Networks seem to have that same relaxed attitude to scheduling.

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