How nervous is Nine? Very.
It has just cancelled its plans for The Block to premiere on Monday August 22 (which it announced a week ago), to now premiere a night earlier on Sunday August 21.
Instead of launching head to head with Zumbo’s Just Desserts, it will now go up against TEN’s high-profile launch of Australian Survivor.
Nine also gets the jump on TEN with a 7pm premiere for The Block, an extra 30 minutes ahead of Australian Survivor.
The three-way battle for reality shows post-Olympics will underpin all three networks in the final quarter of the ratings year and after an underwhelming year for Nine, much is riding on the next round.
According to a site poll, TV Tonight readers are pumped for the untested Australian Survivor with Seven’s new Zumbo’s Just Desserts in second place.
This will be a game of outwit, outplay and outlast…