Nine bumps The Block to Sunday premiere against Australian Survivor
A very nervous Nine decides to get the jump in the upcoming Reality TV battle.
How nervous is Nine? Very.
It has just cancelled its plans for The Block to premiere on Monday August 22 (which it announced a week ago), to now premiere a night earlier on Sunday August 21.
Instead of launching head to head with Zumbo’s Just Desserts, it will now go up against TEN’s high-profile launch of Australian Survivor.
Nine also gets the jump on TEN with a 7pm premiere for The Block, an extra 30 minutes ahead of Australian Survivor.
The three-way battle for reality shows post-Olympics will underpin all three networks in the final quarter of the ratings year and after an underwhelming year for Nine, much is riding on the next round.
According to a site poll, TV Tonight readers are pumped for the untested Australian Survivor with Seven’s new Zumbo’s Just Desserts in second place.
This will be a game of outwit, outplay and outlast…