If you’ve ever wondered why Aussie networks strip reality shows and avoid a varied diet of entertainment look no further than Nine’s recent fortunes. Since The Voice wound back to single nights and then disappeared completely it has struggled to compete with Seven and TEN in early evening timeslots.
At 596,000 Buying Blind trails the 900,000+ that MasterChef & House Rules are pulling, while Talkin’ ‘Bout Your Generation is lower still. Those with good memories will remember in 2016 Nine kicked off its year with a mix of Farmer Wants a Wife, Australia’s Got Talent and Here Come the Habibs. It got smashed by MKR.
Now that Nine has Australian Ninja Warrior back in play that should all change, and it may soon be Seven without a stripped format.
With the mid-point of the TV year this week, Seven appears unstoppable.
9GEM / ONE: 2.9
ABC KIDS COMEDY: 2.7
7flix / ELEVEN: 2.1
SBS VICELAND: 1.4
ABC News: 1.3
SBS Food Network: 0.9
ABC ME: 0.7
Seven won the demos 16-39, 18-49 and 35-54.
Seven won all cities except Sydney, a victory to Nine.
Seven won every night except Monday, also won by Nine. ABC bettered TEN on Friday. ABC & SBS both eclipsed TEN on Saturday.
Best brands last week were:
Seven: Seven News (Sun: 1.2m), House Rules (Sun: 918,000), Home and Away (720,000), The Chase (635,000).
Nine: Nine News (Sun: 1.06m), Logie Awards (Arrivals: 839,000), A Current Affair (737,000), Buying Blind (596,000).
TEN: MasterChef Australia (Wed: 920,000), Have You Been Paying Attention? (809,000), Shark Tank (515,000) and The Project (490,000).
ABC: Gruen (693,000), ABC News (671,000), Back Roads (646,000) and Four Corners (614,000).
SBS: FIFA World Cup (Swe v Eng: 528,000), Great British Railway Journeys (256,000), Robson Green’s Australian Adventure (245,000), Treasures Decoded (232,000).