Australian TV shows in drama, reality, lifestyle, sport and childrens’ content have their sights set on increasing their audiences in Pacific nations.
Speaking yesterday in Townsville, Prime Minister Scott Morrison said, “I’ve been speaking to Free-TV Australia and the commercial TV networks about how we get more of our Australian content into the region. Our Pacific family switching on to the same stories, news, drama and sports we are watching at home. What better way of staying connected than through the people, the lifestyle and the every-day experiences we are lucky enough to enjoy.
“That’s why I am pleased to announce that the Government will be working with our commercial media operators to ensure our friends in the Pacific have access to more quality Australian content on television and other platforms.
“This will include things like lifestyle programs, news, current affairs, children’s content, drama and sports potentially.
“This is an initial step towards providing more Australian content that is highly valued by the Pacific community.”
Free TV Australia Chairman Harold Mitchell said today: “We recognise the Prime Minister’s strategic intent to prioritise the Pacific region and are pleased to be working towards this important policy direction.
“This initiative will showcase the best and most popular Australian content. It’s a powerful way to strengthen Australia’s Pacific partnerships and connection to the region.”
Free TV CEO Bridget Fair added: “Free TV broadcasters are the powerhouse of local Australian production.
“Australia’s commercial television networks invest over $1.6 billion annually in great Australian content and deliver the most popular and well-loved programs on television. More importantly our drama, children’s entertainment, news and sports programs reflect our Australian community and our values. We are excited to be able to share the best of Australian programming with our Pacific neighbours.
“We look forward to working with the Government to finalise this important initiative,” she said.