E! becomes SHE! for International Women’s Day

E! will become “SHE!” for 24 hours on Friday with a special logo and female-driven shows to mark International Women’s Day.

Christine Fellowes, Managing Director International Networks (APAC) said: “We are honoured to support such an important campaign celebrating strong, passionate, courageous women around the world. E! is the home of many successful and empowering females both on and off the screen, making it the perfect platform to drive this initiative.”

The “SHE!” initiative, which will span across the network’s on-air, digital and social franchises, will salute boss women everywhere and feature empowering messages from the women of E!. The day will include E!’s popular slate of female-driven shows when the E! logo transforms into “SHE!” for 24 hours.

E! News will run a week-long series telling the stories of impactful women making great strides in their communities. From young female executive producers taking over Hollywood to powerful girl bosses running their own companies. Other interviews will include Afghanistan refugee turned investigative journalist Nelufar Hedayat who put herself in dangerous positions to uncover the black market and a conversation with famed photographer Kate Parker who is capturing the attention of celebrities as she features young aspirational girls looking to make a difference.

Additionally, each episode of Busy Tonight, hosted by Busy Philipps, will showcase strong women including activist and actress America Ferrara, Australian actress Isla Fisher, comedian Margaret Cho and culinary expert Elizabeth Chambers.

The week ends with International Women’s Day when “SHE!’s” programming line-up will include its own leading women with episodes of Keeping Up with the Kardashians, Very Cavallari, Busy Tonight, LadyGang, Daily Pop and SHE! News.