There is increased speculation about whether Stan can hold onto its Disney content in the future with the expected launch of Disney+ streaming.
The Walt Disney Company has lodged two Australian trademarks for its service, the Sydney Morning Herald reports.
Nine CEO Hugh Marks said: “We’d love to extend our relationship with them, we’ll see whether we can or we can’t. Either way Stan will be a good business,” he said.
But he ruled out changing the name of Stan, which would undoubtedly impact on the kind of content it could showcase.
“There are a number of ways for us to look at how Disney+ can get branding in the market without having to change the name of Stan – Stan is an aggregator and always will be.”
Meanwhile the Australian Financial Review quoted Stan CEO Mike Sneesby saying Stan’s scale and the money it paid Hollywood studios for content was meaningful.
“I think there is a perception that Stan licenses content and at the end of a licensing deal, well, maybe that deal is going to end and the studios just pop up shop right next door,” he said.
“The opportunity cost that you have to give up in licensing in a market is significant, particularly when we’re paying a large amount of the licensing fees as part of our sustainable cost base. There is a big marketing cost that you have to invest on top of that to be able to get yourself to a scale where your financial returns are back to where you were as a licensing business.”
Stan’s one-year deal with Disney expires in December.