Kayo appoints Chief Commercial Officer

Kayo Sports has appointed Ant Hearne as Chief Commercial Officer.

Hearne from New York where he was Chief Commercial Officer for marketing technology startup, Rokt.  He has over 20 years of digital experience across telco, digital media and marketing for large corporates and global tech start-ups.

The new role will focus on leading commercial strategies and customer acquisition and management.

“With some impressive early success, Kayo is quickly transforming how Australians experience sport. The product is world class, and with plenty more in store, will only get better. I can’t think of a more exciting business to be a part of at this time,” he said.

Julian Ogrin, Chief Executive Officer, Kayo Sports said, “Ant joins the company at an exciting time. He will help supercharge our commercial and digital strategies, tapping into his global experience to deliver new and contemporary ways to grow the business. We can’t wait to have him on board.”

One Comment:

  1. I suppose there is a commercial risk for Foxtel that they could depreciate the value of their iQ4 business because Kayo should be able to upgrade to 4K at some point and I would expect Ant Hearne with his tech background to include a future format upgrade in his plans. currently, Kayo is geo blocked outside Australia so some consideration should also be given to buying future sports broadcast rights with options to broaden Kayo’s availability overseas, especially for Australian sport.

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