EXCLUSIVE: Yesterday reports emerged that Seven was in discussions for a revival of Packed to the Rafters….
But TV Tonight understands while that’s indeed true, new episodes are not destined for Seven screens, but to streaming platform Amazon Prime Video.
With a working title of Back to the Rafters, the plan is for Amazon to buy the rights of all previous episodes, with new content featuring the much-loved Rafter clan. It isn’t yet clear how many episodes (or even telemovies?) that might entail should it all fall into place.
It’s a strategic move on Amazon Prime’s part with continued pressure on streaming platforms to produce local content to appease the production sector and politicians. Nabbing Packed to the Rafters could also see a boost to their subscriber numbers.
Seven Studios, which has previously produced content for Foxtel and Netflix, was this week hinting at lifts in its output under CEO Therese Hegarty. Producing for Amazon would also be a revenue bonanza for new Seven West Media CEO James Warburton.
Negotiations are said to be continuing with cast while Seven is yet to formally comment.