MAFS down in 2020 but still leads the pack

Nine won the Easter non-ratings week with Married At First Sight‘s finale nabbing one of the biggest audiences so far this year at 1.48m viewers.

But that was considerably down on 2019’s 1.97m.

Overall MAFS was down some 16% compared to last year. The show got off to a record start with its weddings, but had to juggle its extremities, rogue cast members and concerns around taste. Nevertheless it underpinned Nine’s first quarter, drew masses of media coverage, has boomed on 9Now and drawn ratings that are the envy of every other show.

Elsewhere last week House Rules helped lift Seven while Slow TV boost SBS.

9RUSH ends its debut week at a modest 1.0%.

Network:
Nine: 28.7
Seven: 26.0
ABC: 19.9
10: 15.9
SBS: 9.5

Primary channels:
Nine: 19.1
Seven: 17.5
ABC: 14.1
10: 9.4
SBS: 5.5

Multichannels:
10 BOLD: 4.0
9GEM: 3.6
7TWO / 7mate: 3.3
9GO!: 3.0
ABC KIDS Comedy: 2.8
10Peach: 2.4
ABC News: 2.3
9Life: 2.0
7flix: 1.9
SBS World Movies: 1.5
SBS VICELAND: 1.3
9RUSH / SBS Food: 1.0
ABC ME: 0.7
NITV: 0.2

Nine won 16 – 39 and 25- 54 demos.

Nine claimed every night except Tuesday, won by Seven. ABC bettered 10 every night except Thursday.

Nien won Sydney, Melbourne & Brissy. Seven owned Adelaide & Perth.

Best brands last week were:

Nine: Married at First Sight (Sun: 1.48m), Nine News (1.32m), 60 Minutes (1.07m) and A Current Affair (688,000).

Seven: Seven News (Sun: 1.31m), Seven News Investigates (819,000), The Chase (673,000) and House Rules (Mon: 666,000).

ABC: ABC News (994,000), Death in Paradise (849,000), 7:30 (809,000) and Australian Story (781,000).

10: Gogglebox (759,000), The Project (546,000), 10 News First (522,000) and Ambulance Australia (438,000).

SBS: Secrets of the Tower of London (334,000), Insight (294,000), Great Canadian Railway Journeys (292,000) and Tony Robinson’s History of Britain (273,000).

Survey returns on Sunday.

Infograph: Supplied by Nine.

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