10 Play has been refreshed on Telstra TV, with a new-look interface that is smoother and faster.
Network 10’s general manager – digital, Liz Baldwin, said: “The launch of our new 10 Play app on Telstra TV is a significant milestone in our streaming strategy as we continue to enhance and invest in the technology and content of our streaming products. With a compulsory login feature, the new platform will also provide further scale to our data and targeting capabilities.
“This is just the first step. Over the coming months, we will continue to roll out the platform on Android TV, Samsung and tvOS with a fully consistent, high fidelity, app experience across all devices live by the end of the year.”
10 Play is having its biggest year ever, up 28 per cent year-on-year. New content added to the platform in recent months include Aerobics Oz Style, full seasons of How To Stay Married, Drunk History and The Secrets She Keeps and a number of classic U.S. Survivor seasons. Other exclusive content available on 10 Play include every single season of MasterChef Australia as well as past seasons of favourites like The Secret Life Of Us, Love My Way and Party Tricks.