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Paramount+ by mid-2021

Streaming service will replace 10 All Access by mid-year.

Streaming service Paramount+ will launch in Australia mid year.

Replacing 10 All Access, it is expected to feature content from across ViacomCBS brands, including MTV, BET, Comedy Central, CBS, Paramount Television Studios, Nickelodeon, and Smithsonian Channel, as well as movies from Paramount Pictures.

However it will launch across the US, Latin America and Canada on 4 March plus the Nordics on 25 March.

13 Responses

  1. It’s quite simple, CBS/Paramount does have a few tentpole brands that draw people in, Nickelodeon, Showtime, Star Trek, the problem is they’re all spread out on other services, I’d start by bringing those under control

  2. I knew ten all access will be replaced . Too expensive for one thing . With streaming services like Stan, Netflix and Disney this will barely make a dent in the market .

  3. Really don’t get the logic in rolling out this brand when “All Access” can work so well alongside local brands. I don’t think the Paramount name is the pull they think it is – they’ve rolled out Paramount Network, but devalued it in the UK at least by filling it with cheap documentaries when really the brand is associated with movies.

  4. Paramount+ is part of a developing trend from the big US studios to offer more global streaming entertainment.
    This shouldn’t surprise anyone as 4K UHD is now what consumers want when watching their large screen TV’s and home theatres, the COVID pandemic expanded the market for more UHD content.
    Of course like overseas some new release shows will also be seen on linear TV but the course seems to be set for the prospective future of global TV entertainment.
    Streaming will offer more original drama series for TV release, leaving the commercial channels to increase revenue producing cheaper forms of entertainment more complimentary to their commercial advertising interests.

  5. I agree, to make it attractive for consumers to add it it needs to be around the same price per year as Acorn and Prime, that way you can afford to pay for it, if you look at it like I do, I am able to have both Prime and Acorn for the price of Stan. I dropped Stan when they upped the cost.

    1. Yeah I’m similar however with Britbox at $89.99 p/y plus the Curiosity Stream at $20 p/y, so with Amazon Prime at $59 p/y = $168.99 p/y for all 3 ($14.08 p/m), the price point is going to have to be right to temp me to add it.

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