Golden Globes ratings slump
2021 ceremony is heading towards an all-time low in the USA.
It was a year when the world binged more than ever, but went to the cinema in desperately low numbers.
Yesterday’s Golden Globe Awards -which were a bit of a technical nightmare- are on track to be the awards show’s lowest-rated ceremony in the US ever.
NBC’s broadcast averaged just 5.42 million viewers and a 1.2 rating in the key ad demographic of adults 18-49. Both are down more than 60 percent from the preliminary figures from last year (14.76 million and 3.8).
The 2020 Golden Globes, which aired in early January and had an NFL playoff game as a lead-in, averaged 18.33 million viewers and a 4.7 in the 18-49 demographic in the finals.
Hollywood Reporter notes the last time the Golden Globes had anywhere near this small an audience was in 2008, when the writers strike forced the cancellation.
Final ratings will be updated tomorrow.
In Australia the Live broadcast drew 27,000 national viewers on FOX Arena, down on 59,000 last year.