Could Nine be ready to switch regional affiliates again? Will 10 be heading back to Southern Cross?
That may be on the cards with a report that Nine’s exclusive period to talk with Southern Cross Media Group expired on Sunday -with no deal in place.
This leaves the broadcaster open to discuss with Bruce Gordon-owned WIN Television.
Nine parted company with WIN in 2016 for Southern Cross ending a 28 year partnership, while 10 paired with WIN (Seven remains with Prime7).
WIN Corp is also Nine’s biggest shareholder with a 14.9% stake. Outgoing CEO Hugh Marks told The Sydney Morning Herald and The Age, “We’re clearly advanced in understanding the proposal that they’ve made.
“Post-that we will engage with both Southern Cross and WIN Corp to understand what the final proposals will be so I imagine we’ll be making a decision in March on what our new affiliate will be going forward. The benefit will be reasonably significant to the business under each of those scenarios.
“We would be silly not to explore all the options in the market.”
Southern Cross chief executive Grant Blackley indicated at the company’s results last week that it is looking to renew its deal with Nine.
Current affiliate deals expire on July 1st.