L to R: Tyler Bern, Bruna Papandrea and Hushidar Kharas.
What’s the preferred terminology for Amazon Prime Video?
It’s a question I recently posed to Hushidar Kharas, Head of Prime Video Australia.
“It’s a very good question, but I’m afraid there isn’t a very good answer. Our brand is Prime Video,” he replied.
“We associate it with Amazon because we’re part of Amazon, obviously.
“But we’ve probably not been as clever as we might have been on putting it together. I think there’s definitely room for us to find a way to get customers to understand where where our heritage is, and then shorten that and make it easier.
“But as of now, our brand is Amazon Prime Video.”