2021 State of Origin Game 1 has achieved the highest ever Live Broadcast Video on Demand audience at 280,000, up +56% Year on Year.
This equates to 32.4 million minutes (+60% YoY) and 776,000 stream starts (+36% YoY).
This follows the game attracting 1.91m metro viewers, plus 797,000 in Regionals.
Brent Williams, Nine’s Director of Sport, said: “We’re thrilled that so many viewers tuned into last night’s broadcast of State of Origin across both Nine & 9NOW. At its peak, more than 3 million Australians were watching this great rivalry play out on our linear broadcast, making it the most watched program of the year and an increase of 13% on last year’s game one.”
|BVOD Average Audience||YoY
|STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -PRE MATCH||112,000||+99%||364,000||+70%||7,723,000||+92%|
|STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH||280,000||+56%||776,000||+36%||32,443,000||+60%|
|STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -POST MATCH||82,000||+52%||238,000||+37%||5,459,000||+61%|
|TOTAL / AVERAGE||158,000||+64%||1,422,000||+47%||45,856,000||+66%|
Source: OzTAM LIVE VPM, 09/06/2021 v 04/11/2020, includes co-viewing on connected TV devices, 9 June 2021 based on pre logs