ABC stars in ‘Vax Facts’ campaign

ABC has launched a public information campaign to debunk myths about COVID-19 vaccines, calling on Australians to get the jab.

Amongst those appearing are Shaun Micallef, Lisa Millar, Tony Armstrong, Wil Anderson, Nazeem Hussain, Craig Reucassel, Michael Rowland, Sammy J, Jeremy Fernandez, Namila Benson, Jan Fran and Courtney Act.

Joining them are doctors Norman Swan, Preeya Alexander and Karl Kruszelnicki, who address several vaccination questions.

ABC Managing Director David Anderson said, “As the nation’s most trusted media organisation, we are proud to help Australians get the facts about the safety and efficacy of COVID-19 vaccines.

“Australians want credible, reliable information to keep themselves and their loved ones safe and well. The ABC’s ‘Vax Facts’ campaign highlights how COVID-19 vaccinations are essential to saving lives and to helping Australians return to our normal ways of life and work.”

The ABC’s public information campaign, produced in-house and launched today across television, radio and online, addresses vaccination myths and common concerns, including:

Can I get COVID-19 from the vaccines?
Will the vaccines work against new COVID-19 variants?
Do the vaccines contain animal products?
Were the vaccines rushed into circulation?
Can I still get COVID-19 after being vaccinated?
What is “long COVID”?

“We started this work by looking at frequently asked questions coming to us from ABC audiences. We then put out the call to our fabulous ABC on-air personalities and were overwhelmed by so many of them wanting to help deliver this important information,” said Leisa Bacon, ABC Director Audiences.

“Our ‘Vax Facts’ campaign was produced by our incredible internal creative team at ABC Made and uses an engaging, light-hearted tone to communicate essential information for all Australians.”

Versions of the promotions running on social media will include subtitles in Arabic, Vietnamese and Mandarin to reach as many Australians as possible, including those in COVID-19 hotspots in Sydney’s south and west.

For more information about the COVID-19 pandemic, including live coverage and the latest news on the pandemic, go to: https://www.abc.net.au/news/story-streams/coronavirus/.

For details on where and when you can get vaccinated, please refer to the Department of Health: https://www.health.gov.au/campaigns/coronavirus-covid-19.