Report: 10 bids $3b for AFL rights
10 reportedly wants all the rights, including digital rights, some matches on 10 and the remainder on Paramount+.
10 has bid a record $3b for AFL rights according to a media report.
The Australian reports 10 is understood to have told AFL executives it would be keen to have all the rights, including digital rights, telecasting some matches on its main free-to-air channel and the remainder on Paramount+ streaming.
Incumbents Foxtel and Seven are still considered favourites to maintain their package of rights, but the AFL hopes the 10 offer, which sources say is worth $600m annually over at least five years, will ignite a bidding war.
Foxtel and Seven had previously clinched a record $2.508bn deal with the AFL for six years from 2017, though the terms for Covid-affected years were later reduced when the pandemic hit.
The AFL hopes to secure a deal by the end of July or early August.
10 and an AFL declined to comment.