Netflix introduces Profile Transfer
Next time you break up or move out you can keep your profile with viewing history and recommendations.
- Published by David Knox
- on
- Filed under Subscription
Next time you break up or move out of a share household, Netflix has plans for you….
Netflix is launching a new ‘Profile Transfer’ feature that lets people using your account transfer a profile — keeping the personalised recommendations, viewing history, My List, saved games, and other settings.
They new feature allows people to transfer Profiles if they start a new membership. There’s no indication of a reduced introductory fee for loyalty though.
Profile transfer will roll out to all members around the world starting today, with an email notification when it is available on your account.
Netflix is also expected to clamp down on Password sharing, allowing for limited use when a viewer is travelling or out of home on connected TVs. In April Netflix reported its first subscriber loss in over a decade of some 200,000 paid subscribers.
One Response
Considering that the business strategy of major global streaming services like Netflix and Disney+ is focused on pleasing their bigger shareholders and keeping their business financed and solvent, potentially depreciating their share value by testing the loyalty of their long term subscribers does not seem like a good idea on the face of it. I’m sure one of the attractions for some loyal Netflix subscribers was the ability to provide gran with Netflix in another suburb, rightly or wrongly I’m not sure that the value Netflix thinks it has for its current service will be enough for some subscribers to want to keep paying, especially if spoiling gran now becomes an extra charge. It’s not improbable that Netflix could end up eventually having to reassess their business / marketing strategy again if subscription rates slide further with future subscriber price increases pending. I think Netflix will become more negatively scrutinized by investors in the months ahead.