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Seven appoints new Chief Marketing and Audience Officer

Melissa Hopkins to oversee brand strategy, marketing, audience research, promotions, publicity, social media and corporate communications.

Seven West Media has appointed Melissa Hopkins as Chief Marketing and Audience Officer, following the departure of Charlotte Valente.

She is currently Vice President Marketing CMO at Optus and previously held the roles of Head of Consumer Marketing and Senior Director of Marketing and Communications. She also has 20 years of working overseas with brands such as the British Army, Absolut Vodka, Procter & Gamble, the UK Government, Fujitsu, Docomo and Vodafone (where she was Global Head of Marketing).

Responsible for driving audience numbers and growth across the entire portfolio, her remit covers Seven West Media brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. She will also partner closely with the Commercial and Content teams to deliver their ambitions.

Managing Director and Chief Executive Officer James Warburton said: “Melissa is a fantastic addition to the team that has made Seven Australia’s most-watched total TV network and one of the best-performing companies in the local media sector.

“A highly commercial, creative and energetic senior leader with over 25 years’ global experience both agency and client side, Melissa has deep consumer and enterprise experience across a wide range of sectors and high-profile brands. She has a strong track record in driving award winning and commercially successful brand initiatives and platforms, leading to strong market share, revenue and earnings growth.

“I am very much looking forward to welcoming her to Seven,” he said.

Ms Hopkins said: “It is a privilege to be joining one of Australia’s most iconic brands at a period where there is such strong ambition for growth and transformation. I look forward to joining such a visionary leadership team to drive growth and shake up the category.”

She begins in March next year.

One Response

  1. Seven Australia’s most-watched total TV network and one of the best-performing companies in the local media sector.

    The share market seems to not agree with that ?

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