Ahead of survey, Seven sees lift in summer.

We are starting early with performance claims this year with Seven touting its lift in numbers over the first 5 weeks of the Calendar year, all of which is before the 2023 survey starting gun.

Seven has seen a total people metro lift of Seven 3.3% points, year on year, with a 37.6% commercial share its best calendar year start since 2018. Based on Jan 1 to Feb 6, those shows include Seven News, Sunrise, Home and Away, Test cricket, Big Bash League, Australian Idol, The Chase and Better Homes and Gardens.

7plus has grown its audience 22% year-on-year across the same brief period.

Seven also claims to be leading Summer non-ratings in national numbers, which will end when OzTAM survey begins this Sunday, February 12.

Both Seven News and Sunrise are convincingly outclassing their competition in metro and national numbers.

Seven’s Chief Content Officer, Entertainment Programming, Angus Ross, said: “Whether you measure it across the summer or 2023 so far, Seven is the #1 total TV network in Australia and the only network growing its commercial audience shares across total people and all key demographics.

“After delivering unrivalled audiences in 2022 to win the survey year both nationally and in the capital cities, Seven has once again shown consistent leadership, proving that no other network can match our unbeatable news, sport, drama and entertainment line-up.

“This year is shaping up to be one of our biggest years yet, with massive new shows, the launch of 7Bravo and NBCUniversal content on 7plus, sport that grips the nation, and popular news and public affairs content that will deliver huge audiences across all screens,” he said.

Seven West Media Chief Revenue Officer, Kurt Burnette: “So far this year we’ve delivered unmatchable growth for our clients with content that grips audiences right across Australia. We’re having our biggest start to the calendar year in total people since 2018 and our biggest in 25 to 54s since 2019.

“In 2023, we are primed to deliver a full 52 weeks of news, sport and unmissable entertainment programs that audiences know and love – all to deliver consistently strong total TV numbers and growth that creates certainty for our commercial partners in an uncertain market,” he said.

“Whether its capital city viewers, regional audiences or digital streamers, Seven has the biggest total TV audience available to advertisers and we’re excited to deliver some incredible results together in 2023.”

On your marks….