Paramount looks to branded content team

A new Paramount ANZ Brand Studio, recently announced as part of a restructured sales team, is offering a full-service branded content model for clients.

Recent partnerships have included branding on MasterChef Australia, I’m A Celebrity Get Me Out of Here!, Australian Survivor: Heroes v Villains as well as Australian Defence Force brand-funded series, Ultimate Classroom.

Michael Stanford, Head of Paramount ANZ Brand Studio said: “We’re offering an industry-first to the Australian market with an experienced team that can work with clients at every stage from ideation and strategy, right through to integration, creative production and activation, all within our premium shows and franchises and across our diverse content ecosystem.

“Our connections to markets around the world also allows us to access global insights and creative resources that offer unique solutions to local briefs as well as proactive access to new IP opportunities, branded events, formats and market-first innovations.”

Namita Sopal, Head of Advertising Strategy said, “We’ve recently completed our third instalment of the Science of Sponsorship research project spanning six years and we’re confident we’ve found the formula to successful sponsorships.

“It’s high quality, timely and relevant touch points that blur the lines between content and brand and we do that better than anyone else in the market with a veritable playground of universally loved brands, experiences and platforms.”

Tamar Hovagimian, Head of Integration and Partnerships said: “It’s incredibly rewarding to seamlessly integrate our sponsors into our fan-favourite shows and franchises as they enhance our premium content, and it deepens the audience connection and engagement with their brands.

“We’re then reinforcing this with key advertising touch points that solidify and cement brands with audiences that we know translates into action and sales.”

Executive Producer, Rachael Brand, added, “We’ve built a team of content specialists who thrive on collaboration and working with clients and agencies on creative ideas that cut through and connect with audiences.

“We’re also in a position to make the dream a reality, thanks to our expert know-how and agility across creative, design and production. We’re truly the thinkers and the do-ers.”