Ad revenue down, but BVOD bucks trend.
Ad revenue is down year on year, but commercial BVOD platforms see a 6.1% lift.
- Published by David Knox
- on
- Filed under News
TV advertising revenue has fallen 7.9% year on year, but BVOD is up 6.1%.
Commercial FTA revenue (excluding SBS) is $3.6 billion for the year to 30 June 2023, down 7.9 per cent compared to the same period ending 30 June 2022.
In the June half, TV advertising revenue was $1.6 billion, a decrease of 11.8 per cent when compared to the same period ending 30 June 2022.
Total revenue for the metropolitan free-to-air networks was $1.1 billion for the six months to 30 June 2023, down 15.3 per cent compared to the same period last year. For the 12 months, metropolitan free-to-air advertising revenue was $2.5 billion, down 10.6 per cent.
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Performance by sector |
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| 6 months to Jun 23 | % change YOY | 12 months to Jun 23 | % change YOY | |
| Commercial FTA | $1,610,202,271 | -11.8% | $3,567,048,450 | -7.9% |
| Metro FTA | $1,120,425,715 | -15.3% | $2,529,010,057 | -10.6% |
| Regional FTA | $301,660,285 | -7.9% | $646,373,282 | -4.7% |
| BVOD | $188,116,271 | 6.9% | $391,665,111 | 6.1% |
ThinkTV CEO Kim Portrate said: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike which is reflected in these figures. Yet, despite the economic headwinds the wider industry faces, BVOD growth continues.”
Investment in BVOD platforms 7plus, 9Now and 10 Play saw revenue increase 6.9 per cent to $188 million for the six months to 30 June 2023. BVOD revenue for the total financial year was $391 million, up 6.1 per cent year-on-year.
“These results show that even as budgets contract, marketers continue to invest in all forms of today’s television, a testament to its reach, targeting and effectiveness. This reinforces the power of Total TV to drive business outcomes,” she added.
Foxtel no longer shares advertising revenue figures.