Blockbuster ratings for history-making Matildas win
Updated: Matildas quarter final is reportedly the highest rating TV sport program of the past decade.
- Published by David Knox
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Update:
VOZ (includes metro, regional + BVOD)
Seven News 4.904m
FIFA Women’s World Cup 4.013m
Yet to be officially adjusted.
According to Seven, the adjusted figure will be 4.17 million including 472,000 viewers on 7plus making the Matildas v France game the biggest streaming event ever seen in Australia.
It claims the event as the highest rating TV sport program of the past decade.
Earlier:
The FIFA Women’s World Cup has pulled incredible television viewing numbers for the historic Matildas win over France last night.
Numbers are yet to be adjusted for the one hour of overtime but currently stand at:
Seven News 3.045m metro viewers (which was the overrun from 7pm)
FIFA match 2.507m from 5-7pm.
This makes it the biggest audience of the year, if not several years, with regional and BVOD yet to be added.
Seven drew a sensational 65.4% share obliterating the competition.
Nine was next at 14.1%.
Numbers for the sport are set to climb even higher with a crucial semi-final match to take place on Wednesday night.
OzTAM Overnights: Saturday 12 August 2023.
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31 Responses
So the most popular TV sporting event remains the Cathy Freeman race at Sydney 2000 with 8m viewers, but that was in a no streaming service time. Now David, how do you believe these 4.72m would compare to the 8m from back then when there were no alternatives?? Impossible question I know, but it might solidify how big this was???
4.72m is not an OzTAM number, at least not yet (Seven indicated 4.17m adjusted) but that’s not a question I can answer.
Not sure biggest streaming event at 472k, didn’t the Ashes have a 590k plus?
The 4.9mill for the ‘7news’ segment is astonishing. If I was 7, I would code the extra time & penalty shootout together (since it was the 7news block) and highlight that almost 3mill metro & 5mill national watched the ending of the game.
Yeah but if they keep it as news, then they get to bump up their news share annual numbers a smidge 😂
If Wednesday is another cracker (let alone extra time or even penalties again) or even if it’s not… One thing is certain, mid-working week and fully prime time = probably easily 3+ million metro broadcast alone and could pip that 2013 My Kitchen Rules number (either metro broadcast, regional or total including bvod), which if it does I believe will make it TV’s largest audience since Ten’s MasterChef finale in 2010. However, I doubt it’ll get close to beating that nor the 2005 Hewitt much or ’03 RU game and certainly not Sydney 2000. Those events are freaks of nature.
Saw Ch 7 put out a statement that the average audience was 4.17m and peaked at 81.2% audience share. That is obscene — in a good way. Weather was not conducive to going to my local live site, and Wednesday doesn’t look much better. I’m not that much of a soccer viewer, but bring on Wednesday!!
Peaks are not industry standard, it is spin for an event so big it doesn’t need it.
I’m not a fan of changing regular programming from other channels as a show of defeat… but man it will be very difficult for the other channels not to alter that Wednesday night schedule.
How am I reading other reports it was over 7.2 million watching?
I have updated with OzTAM official now that VOZ numbers are in. There is some spin around Reach numbers in press, but average is the standard. Nobody sells on Reach.
Wednesday night is going to be huge
I attended a licensed venue last night to watch the game, so many people were at this venue that they even had to turn the TAB (NSW) screens onto Seven. What a moment in our nations history and it isn’t even the final yet.
As an avid supporter of the World Game, this truly makes my heart sing!
Congratulations Matilda’s👏 good luck on Wednesday…even though the game went overtime…those 3 presenters just kept on with the post mortem after the game….I thought they we’re never going to give it a rest before the news
…..then when Seven News in Brisbane came on nearly every news item was followed by another quick post mortem…then the segment for sports had another post mortem….then a news item about how we “Google It” and finally the weather segment followed by another post mortem…what I felt most amusing about the whole thing was all the Seven presenters sounded like they were on “speed” they were so hyped up…the Sunrise team even came on the news to promote the Brisbane show and they were hyped up and sounded like they were on “speed” too…. Seven sure pulled out all the stops to promote the game though….I also wonder are these presenters really genuine with the hype they do or is it part of their job description because some do appear like it is forced.
Went to watch the delayed news last night and it wasn’t on because of the overrun. Watched Superman II instead. We must be one of the very few households not watching the soccer.
With these figures, what will happen Wed night. Will 10 and 9 continue with normal programming, TGYH and The Block. It’s also the return of GoggleBox on Foxtel as well. Tv execs nightmare.
Was thinking maybe put The Traitors on Wed, then two eps of TGYH the following Tues and Wed, then they’ve caught up. The Block and Gogglebox not too sure
But that is damming The Traitors to low ratings, and I bet 10 wants that to succeed.
While Traitors Aus rated low last year, it was a hit in other countries ( the UK version was huge) and 10 renewing it (with the gimmick of a few celebs) is a sign that they want this new (and rather great) game show to work.
But I’d hate to say Traitors will get around 300k tonight. Will be hard to compete against the block and the voice.
You’re probably right and if that happens, can we confirm that people have no taste in what reality shows they watch … Traitors was brilliant, The Voice & The Block are well past their use by date.
All normal programming should be suspended. They shouldn’t be wasting new eps of Block or TGYH against soccer
With Kick off at 8pm, I image a few will watch The Block and switch to Seven afterwards (maybe second screening the first 30 minutes). If Nine were smart, they’d ditch ACA and screen the Block from 7pm-8pm. West/Central time zones would be different story.
Early this year I was ominous about Seven this year, but it appears that Seven is doing very well thanks to Matildas historic win. I am feeling that this kind of result will see Channel 7 get over the line this year.
Surely Optus will give free access to the general public, as they did with the Men’s World Cup if the Aussie Women make it to the final!!
Optus sold Seven 15 matches, reportedly for $5m which included all the Matilda’s games. Seven had scheduled SF1 and SF2 this week before the teams were known and it’s likely to include the final too if the Matilda’s don’t qualify. Optus abandoned trying to exclusively stream the Men’s World Cup because even a few hundred thousand people trying to stream matches at the same time, rand reconnecting when their connection dropped out, strained what Optus had budgeted in server capacity and the NBN past breaking point.
Just an FYI, it wasn’t 1-0, it was 0-0 but Matilda’s won in the penalty shootout 7-6.
Go Matildas! I literally lost most of my finger nails last night. It was indeed a nail biting penalty shootout.
With the recent Ashes, I guessed seven didn’t have the rights as a legacy issue….it was pointed out to me nine nabbed them (I think in 2020) -and I was very critical of the numskulls at seven who are in charge of purchasing sports rights. Well, they’ve more than redeemed themselves with this tournament (especially if reports of $5million are to be believed). My goodness.
4.9m in the UK for the England game yesterday – a very real chance the live Aussie primetime airing will outrate the UK daytime airing on Wednesday.
Truly amazing figures. 2.5 million for the match, with over 3 million tuning in for the extra-time/penalty shootout. Just wow. And this is just the numbers watching from home.