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Matildas match hits 3.63m in Total TV

With regional and BVOD numbers added, Matildas game is tops for 2023.

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Total TV numbers are in for the FIFA Women’s World Cup game hitting a staggering 3.633m viewers.

That makes the game the biggest show of 2023 so far, eclipsing State of Origin I at 3.311m Total TV.

There were 2.291m in metro, 957,000 in regional and 385,000 in BVOD.

A France v Morocco game screens from 8.30pm AEST tonight on 7mate and 7plus with the Matildas quarter final from 4.00pm AEST, Saturday, 12 August, on Seven and 7plus (WA details are TBC).

Further details from Seven:

Matildas v Denmark was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.

The pre-game program was the #2 broadcast program nationally in 25 to 54s and 16 to 39s and #3 in all people (1.53 million broadcast viewers). The post-game program was #3 nationally in 25 to 54s and 16 to 39s and #5 in all people (1.22 million broadcast viewers).

7plus ranked #1 in BVOD viewing yesterday, with a 58.9% share.

The game peaked at 3.75 million viewers on broadcast and dominated its broadcast timeslot, scoring a 71.3% commercial audience share in total people, 74.5% in 25 to 54s and 78.5% in 16 to 39s.

So far, Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 9.25 million broadcast viewers plus another 1.67 million on 7plus. More than 185 million minutes of content has been watched on 7plus to date.

Updated.

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  4. The FIFA Women’s World Cup is a massive upgrade in status and a promotion of women’s soccer/football. The stage is there, though the sporting experts and professionals will be looking at the gameplay and strategies. It’s unfortunate how the broadcasting has been handled. I think it would’ve been nice if SBS had the rights to all games. When you think of soccer, you think SBS. Yes Optus is vaguely linked, though it’s not the mainstream source. SBS are seemingly only able to cover the bus and plane arrivals.

    1. Only a little bit, when you think of soccer you really think Optus and also Ten. When you think recent World Cups maybe SBS. It’s a massive joke Ten didn’t get the Women’s World Cup because they have supported Soccer way more than Channel 7… that cared little for it and have put little investment into it.

  6. Wow, that has to be right up there with Ash Barty’s Aussie Open final of last year (a Daily Telegraph article today mentioned that but implied its still to reach that – noting it’s already topped NRL GFs, Origins and 5 of 7 AFL GFs of recent years or something. I think very close to the Tokyo Olympics Opening Ceremony now too. I recall Barty’s broadcast did much higher, but Matildas BVOD far higher (where BVOD has sky-rocketed the past 18 months especially in 2023). Barty’s Presentations (which went over half an hour) will take quite something, that did north of 4 million – this Saturday but definitely the Semi and/or Final if they make it. How good for TV though 🙂

  7. Great result and a question, does that include Optus Sports as well in BVOD as on the VOZ site it says:

    “VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ (linear) TV content (whether viewed live or played back through the TV set up to 28 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.”

    So appears to me Optus Sports aren’t a participant.

    1. I actually think Saturdays number will be lower. People are much more likely to be out on Saturday night. If you’re at a pub or a mates place, you won’t be counted.

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