Seven locks onto 2024 Upfront details

Seven’s 2024 Upfront event will be held on Wednesday October 18.

As announced last year, Seven has partnered with South by Southwest Sydney 2023.

It will be staged at ‘Seven House’ in the heart of the SXSW Sydney 2023 precinct, which will feature a week-long program of events, special partners and guest speakers.

Sunrise will stage lives crosses during the SXSW Sydney week (15 to 22 October 2023) and the 7NEWS.com.au team will be based at the festival for the week.

Seven West Media Chief Marketing and Audience Officer, Melissa Hopkins, said: “Seven is a passionate champion of mass cultural experiences and we create those experiences like no one else. We’re also passionate about the Australian media and creative industries, and about bringing the latest tech and creativity to our viewers and partners.

“SXSW Sydney is the perfect fit for Seven and we’re very excited about being part of the week. The Seven Upfront 2024 and the week-long program at Seven House will be an incredible experience that no one will want to miss. It’s going to be massive.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “We create content that reaches and engages with over 17 million people every month, in many new and innovative ways. That is about to become a whole lot more. We want to excite our customers and consumers about the future of Seven in the most creative, innovative and inspirational show in the world – SXSW Sydney 2023.

“Seven belong in an event like this, not just to tell our story but to show our story; not in just one hour but over a week; and not just to 1000 people but to more than 100,000 people. Bring it on!”

More details of Seven House events will be announced later.