Seven partners on Upfront 2024
Tech innovator Komo Technologies to work with Seven on Bathurst 1000, South by Southwest Sydney and 2024 Upfront event.
- Published by David Knox
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Seven has partnered with tech innovator Komo Technologies for a range of upcoming events including Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfront event.
Melissa Hopkins, Seven West Media chief marketing and audience officer, said: “It is great to be able to partner with such an amazing and ambitious Aussie tech start-up. We are all about taking bold steps to enhance our customer journey both for consumers and trade, be that in front or away from a screen.
“Komo’s cutting edge technology and passion for creating highly bespoke customer engagement tools really intrigued us and we look forward to building on our partnership with strong results.”
Joel Steel, Komo CEO and co-founder, said: “Seven’s investment in delivering brand and audience value as much as content will rewrite the rule book of what it means to be a broadcaster and allow it to shape narratives for new audiences by showing up wherever they are, and we couldn’t be more excited to be helping Seven achieve these goals.
“The whole team is elated to announce this historic milestone achievement as we celebrate our most successful year to date.”
A date for Seven’s 2024 Upfront is due in late October.
2 Responses
I’m a little confused as to why this warrents a press release from Channel 7.
I had a look at KOMO’s website to see what they actually do and I’m more confused!
the conversation would have gone “look budgets are tight, so we can pay you a small amount of money but what we can do is put out a press release announcing our partnership so you will get other business from being associated with SWM.”