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Multichannel Survey 2023: SBS VICELAND, NITV, SBS Food, World Movies, WorldWatch.

From an Australian-made horror anthology to First Nations stories, culinary delights and world cinema, SBS offers more channels than any other network.

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Night Bloomers, an anthology of Australian horror stories from the Korean diaspora is coming soon to SBS VICELAND.

The SBS Original series created, written, directed, and produced by Andrew Undi Lee (Melon Grab, Troppo, Born to Spy), and produced by Ashlea Ritchie (Melon Grab) will be joined by Pacific Games 2023, Alone: Frozen and Derry Girls S3.

NITV, which is currently informing Australians around the upcoming Referendum, will also feature You Can Go Now, Rebel With A Cause and Dance Rites.

Meanwhile Ainsley’s Fantastic Flavours is coming to SBS Food.

While SBS VICELAND and SBS Food have dipped slightly in their monthly Reach, SBS WorldWatch has increased from 260,000 to 425,000 Australians each month.

SBS offers more broadcast channels than any other Free to Air network including SBS, SBS VICELAND and SBS World Movies in High Definition.

SBS VICELAND

Brand Identity: Cutting-edge, contemporary programs for curious minds, exploring global and local issues.

Target Demographic: Primary: 16-39-year-olds. Secondary: 25-54-year-olds.

Format / Tech Playout: High Definition, MPEG4.

2023 YTD Ratings Share / Demo Performance: In 2023, SBS VICELAND has reached an average of 4 million Australians each month. Prime time audience share has increased by 0.2 share points (to 1.7%).

Key First Run Titles: The Last Overland: Singapore To London, Keanu Reeves: Pop Messiah, Women Who Rock, Sex Before The Internet, The Billionaires Who Made Our World, The Dangerous Rise Of Andrew Tate, AK47: The Legend Behind The Gun, Patriot Brains S2.

First-Run Australian Content: Raw Comedy 2023, Appetite (SBS Digital Original), Uncovering Incels, World Athletics Cross Country Championships 2023 in Bathurst NSW.

Recent Success Stories: 8 Out Of 10 Cats Does Countdown, Abandoned Engineering, Jeopardy!, Myths: The Greatest Mysteries of Humanity, The Secret Genius Of Modern Life, Travel Man, Beyond Oak Island, World Athletics 2023.

Upcoming Key Titles: Night Bloomers (SBS Digital Original), Race For The Planet, Pacific Games 2023, Alone: Frozen, Mysteries From Above, Alone: The Skills Challenge, The Future With Hannah Fry, Kars & Stars, Derry Girls S3, The Swiping Game S4.

Upcoming Changes to Playout / New Channels: None.

National Indigenous Television (NITV)

Brand Identity: NITV is dedicated home of First Nations stories and perspectives, including Australia’s only national Aboriginal and Torres Strait Islander television news. NITV helps all Australians to connect with First Nations cultures, history and knowledges.

Target Demographic: NITV provides an important platform and service for Aboriginal and Torres Strait Islander peoples, and also welcomes all Australians to engage with its diverse content, including children.

Format / Tech Playout: Standard Definition, MPEG2.

2023 YTD Ratings Share / Demo Performance: In 2023, NITV has reached an average of 1.9 million Australians each month and is averaging a Metro Share of 0.30% with a 0.40% Regional Share.

Key First Run Titles:
• Idris Elba’s Fight School
• Resistance In A Hostile Environment
• James and Issey
• Chatham Islanders
• Supreme Team
• The Walk-In

First-Run Australian Content:

• Our Law
• First Inventors
• SBS Elder in Residence Oration with Rhoda Roberts AO
• Firebite
• Going Places with Ernie Dingo (season 5)
• Larapinta
• Keeping Hope
• Finke There and Back

Recent Success Stories: First Inventors (Simulcast with Ten in May 2023), Living Black 20 year anniversary – Australia’s longest running Indigenous current affairs program, The Point: Referendum Road Trip – Visiting every state and territory to hear from First Nations communities in the lead up to 14 October, Koori Knockout, expanded coverage of major events such as the Garma Festival, Winds of Zenadth.

Upcoming Key Titles: You Can Go Now – September 24, 2023, Rebel With A Cause – October 1, 2023, Dance Rites – December 2023, Her Name Is Nannie Nellie. Audrey Napanangka.

Upcoming Changes to Playout / New Channels: None

 

SBS Food

Brand Identity: SBS Food is the only 24/7 free-to-air foodie channel for all Australians, with a focus on premium Australian and global content exploring the world through cooking, cuisine and culinary adventures.

Target Demographic: Families and female audiences aged 25-54.

Format / Tech Playout: Standard Definition: MPEG2.

2023 YTD Ratings Share / Demo Performance: In 2023, SBS Food has reached an average of 2.9 million Australians each month. Prime time audience share has increased by 0.1 share points (1.1%).

Key First Run Titles: Best of Britain with Ainsley & Grace, Come Dine With Me, Mary Makes It Easy, Michel Roux’s French Country Cooking, The Spice Trails: Latin America, Nadiya’s Everyday Baking, Jeremy Pang’s Asian Kitchen, Hairy Bikers Go Local, Rick Stein’s Cornwall Season 3, Sara’s Istanbul Delights, Britain’s Poshest Farm Shops, Paul Hollywood Eats Mexico, Selena + Chef Seasons 1-4, My Greek Table with Diane Kochilas and Paradise Kitchen Bali with Lauren Camilleri.

First-Run Australian Content: The Cook Up with Adam Liaw Season 4 and 5, Barossa Gourmet with Justine Schofield, Khanh Ong’s Wild Food, Plat Du Tour Season 4 and Adam and Poh’s Great Australian Bites.

Recent Success Stories: The Cook Up with Adam Liaw celebrated its 500th episode this year. The top performing programs for 2023 so far include Adam and Poh’s Great Australian Bites, The Cook Up with Adam Liaw, Rick Stein’s Cornwall Season 3 and Luke Nguyen’s France.

Upcoming Key Titles:  Ainsley’s Fantastic Flavours, Gino’s Hidden Italy, Rick Stein’s Road to Mexico, Marcus Wareing’s Tales From A Kitchen Garden, Paula McIntyre’s Hamely Kitchen, Order up!, James Martin’s Spanish Adventures, Gordon Ramsay Uncharted Season 3, In The Spirit with Lindsay and Curtis, Homegrown Tastes South Africa, Lidia’s Kitchen, Mark Moriarty: Off Duty Chef, Eva Longoria: Searching for Mexico and Stanley Tucci: Searching for Italy.

Upcoming Changes to Playout / New Channels: None.

 SBS World Movies

Brand Identity: SBS World Movies is a celebration of the diversity of world cinema, featuring award-winning and crowd-pleasing international and Australian films. It offers a diverse range of movies building on SBS’s long legacy as the home of unique and multilingual film.

Target Demographic: All film lovers aged 25-54.

Format / Tech Playout: High Definition, MPEG4

2023 YTD Ratings Share / Demo Performance: In 2023, SBS World Movies has reached an average of 3.4 million Australians each month. Prime time audience share has increased by 0.1% (to 1.2%).

Key First Run Titles: The Glorias, French Exit, The Last Vermeer, The Quiet Girl,, Hit The Road, Everybody Hates Johan, Ip Man: Kung Fu Master, Minari, American Hustle, The Orphanage, Miss, Zola, Supernova.

First-Run Australian Content: Adoration, The Legend Of Ben Hall, The Lighthorsemen, Son Of A Gun, Wide Open Sky, The Cup, Dating The Enemy, December Boys, Friends and Strangers, Looking For Alibrandi, The Space Between.

Recent Success Stories: Ava and Devil’s Knot have been the highest ratings titles of the year so far. Other success stories include Stage Mother, In The Line Of Fire, Six Minutes To Midnight, A Hard Day’s Night, The Hurt Locker, Windtalkers, Wild Target and Tracker.

Upcoming Key Titles: The Drover’s Wife, Parallel Mothers, The Duke, My Old Lady, 20th Century Women, Operation Mincemeat, Operation Mincemeat, The Worst Person In The World, Titane, India Sweets and Spices, Quo Vadis, Aida?, Crimes Of The Future.

Upcoming Changes to Playout / New Channels: None.

 

SBS WorldWatch

Brand Identity: SBS WorldWatch is a dedicated 24-hour channel providing Australians with free access to news from around the world in languages other than English. Featuring news bulletins from leading international broadcasters in 37 languages, it is also home to SBS’s own in-language television news bulletins in Arabic and Mandarin, the most spoken languages other than English in Australia.

SBS WorldWatch is complemented by 20 hours per day of English news content from the world’s leading broadcasters on SBS and SBS VICELAND, overall providing an unparalleled perspective of international news in English and 37 other languages.

Target Demographic: Australians seeking news and information in languages other than English.

Format / Tech Playout: Standard Definition, MPEG4, also live-streaming on SBS On Demand.

2023 YTD Ratings Share / Demo Performance: SBS WorldWatch achieved an average monthly audience reach of 425,000 in 2023, with a July peak of 522,000 viewers.

Key First Run Titles: N/A

First-Run Australian Content: SBS News in Arabic & SBS News in Mandarin broadcast at 8pm and 8:30pm respectively on weeknights, produced by SBS from its Artarmon studios.

Recent Success Stories: SBS News in Arabic & SBS Mandarin

Upcoming Key Titles: N/A

Upcoming Changes to Playout / New Channels: N/A

Amended.

6 Responses

  1. Always something to watch on SBS….love it!…the cooking channel is my fill in when nothing much else on….FTA in general has more than I can watch…I do not need paid TV.

  2. My opinion of the utter waste of time and effort that is SBS Worldwatch is well established-many of the World Movies Oz 1st run stuff is both elderly and very well repeated on other networks-‘Rush’, the F1 racing film was on last Saturday night only a few weeks after it was again repeated on ABC2, having been on commercial fta previously over the years.

  3. Thank you for SBS Viceland as its gives us the opportunity to watch 8 out of 10 Cats does Countdown for a good laugh and (yes i know some are endlessly repeated, but still better than the reality rubbish on free to air at the moment). We also enjoy the UK Taskmaster as well. Note we are above the age target range as well.

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