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Southern Cross, Network 10 extend affiliation deal

Regional deal continues 10 content in markets across Queensland, NSW and Victoria.

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Southern Cross Media has reached a new regional television affiliation agreement with Network 10 ahead of a 31st December cut-off date.

The proposed extension across markets of regional Queensland, Southern NSW, and Victoria is for an indefinite period,

The agreement spans 10, 10 Peach, 10 BOLD and Nickelodeon content and will include further collaboration between national sales teams.

Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand, said: “Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients.”

John Kelly, SCA Chief Executive Officer and Managing Director, said: “We are delighted to reach this new affiliation agreement with Network 10, which will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers. We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”

It is conditional on the approval of Paramount Global’s senior management.

6 Responses

  1. southern cross should atleast make a full half hour buletin for its 10 regional markets, although i wish SC returned to 9 to bring back production of 9 local news

    1. Whatever happened to “Nine News Tasmania” promoted in Nine Upfronts in 2022?
      “Nine News Tasmania An hour-long 9News Tasmania bulletin will launch in early 2023, produced by Nine and broadcast by Nine’s Tasmanian affiliate, live from a new Hobart studio seven days a week”.
      tvtonight.com.au/2022/09/2023-upfronts-nine-network.html

  3. “Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand”. They do have a thing for long convoluted job descriptions at 10.
    “we look forward to promoting 10’s suite of premium programming in regional Australia” – SCA has 10 affiliation only in regions like Tasmania, central SA where 7 isn’t available to them. WIN is saddled with 10 in northern NSW only by default since they couldn’t get Nine from Nine O&O NBN, which WIN tried to buy but were outbid.

    1. Correction! “SCA has 10 affiliation only in regions where 7 isn’t available to them”. Where available, like like Tasmania, central SA, SCA has 7 affiliation. (Sorry)

  4. So the deal was that Channel 10 had to pay Southern Cross to take their programming?

    Southern Cross took a look at the ratings, and probably tried to do a deal with the ABC.

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