TVT ratings update
As 2024 Survey begins, here is an overview of ratings changes across the site.
Today marks the first day of 2024 survey…
As readers are aware there has been a major change to the way ratings are reported from OzTAM.
After two weeks of significant feedback I wanted to provide an update, given Ratings are such a popular feature of the site.
Ratings are now published around 11:30am* with Top 30 rankings listed as Reach and National Audience (average). The same post will update with shares, usually shortly after initial publication.
The home page shows a top 5 excerpt by Reach that links to the newest Ratings post.
An analysis wrap of ratings in the News section has always been a popular feature.
From Monday this will resume with more detail, but reporting from a National Audience perspective. Now that Linear TV and BVOD are added together, I believe these numbers will best represent how we are watching and are an improvement on 2023 Overnights. These posts are likely to run after midday.
As per OzTAM changes, there are no separate Multichannel or Subscription numbers, but I hope to still include some select results in News reporting.
Given networks are still settling on their preferred Weekly results reporting, there is still some work to be done in this area.
Consolidated numbers are under consideration, but can be read via the OzTAM site.
Survey pauses for two weeks at Easter, meaning there is less analysis but no change to rankings in the Ratings section.
NB: Ratings post on weekends may be later than 11:30am on some occasions.