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Biggest weekend on Kayo Sports

Australian Grand Prix, AFL, NRL and more drive up Kayo viewing.

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Kayo Sports is trumpeting its biggest ever weekend in viewing, thanks to the Australian Grand Prix, AFL, NRL and more.

According to OzTAM data, the Australian Grand Prix averaged 279,000 across its linear broadcast on Sunday, however this doesn’t include Kayo nor Foxtel Now.

Kayo Sports refers to over 654 million minutes streamed (Thursday to Sunday), up 10 per cent on the previous record in April 2023, but has not disclosed subscriber viewers.

Kayo Sports, Managing Director, Julian Ogrin said: “What an incredible weekend of sport headlined by the Australian Grand Prix. Formula 1 continues to grow in popularity, and as the streaming home of every practice, qualifying session and race, Kayo Sports is the place for F1 fans to watch the action all year long.

“Audiences continue to turn to Kayo Sports for their streaming sports fix. The NRL in Las Vegas achieved its highest ever match ratings and the AFL is seeing double digit lifts in streaming to start this season. This momentum has continued with record audiences this past weekend on Kayo Sports demonstrating a huge appetite for a dedicated, world-class streaming experience.”

Streaming highlights:
AFL Round 2 streaming audiences were up 23 per cent year on year
NRL Round 3 streaming audiences were up 13 per cent year on year
The 2024 F1® Australian Grand Prix streaming audiences were up four per cent year on year
Largest Kayo Sports Sunday audience in terms of minutes viewed (219 million) on record

2 Responses

  1. I watched the race on Kayo as it’s 4k now and no ads, but switched to TEN in the hour before the race as Sky’s coverage on Kayo was from a studio and really boring whereas TEN had people on the track including the hilarious former HAAS team boss (who was constantly swearing on the Netflix series!).

  2. I started on Channel Ten and initially switched between Kayo and Ten but there were far too many advertisements. Kayo’s broadcast of the F1 race on Sunday was vastly superior. It was commercial free and the commentary team was fantastic.

    Channel Ten’s broadcast was the same feed from Sky that Kayo uses, but delayed. They kept breaking into commercials during the race and had the cheek to preface commercial breaks saying viewers wouldn’t miss “a second of the action”. This constituted a tiny box on the bottom right of the screen during some, but not all commercials. They almost missed Lewis Hamiltons retirement. The number of advertisements for channel ten programming was nauseating.

    Other sporting events are broadcast commercial-free and I think channel ten could have done much better.

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