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Seven partners with Google for Olympics

Olympics video highlights will feature in Google search results, as one of several digital strategies.

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2016-08-02_1209

Seven has recently announced a number of digital partnerships for Olympics coverage, including Twitter, YouTube and Google.

Google will showcase Seven’s video content as part of a unique search experience during the Games.

Australians searching for the Olympics will discover event schedules, medal counts, athlete information and Seven’s video highlights in Google Search.

Clive Dickens, Seven’s Chief Digital Officer, said: “This unique search collaboration with Google significantly enhances our exclusive Broadcast + Digital coverage of 2016 Rio Olympic Games. Olympics Fans will be able to search and easily find our live streaming content as well as our on-demand streams and Rio highlights.”

Kurt Burnette, Seven’s Event Director, Olympic Games and Chief Revenue Officer, said: “The 2016 Rio Olympic Games will represent the greatest audience aggregation ever seen in Australian media. And advertisers will have an opportunity to be a part of this moment like never before. The Google search integration is a great example of the new ways advertisers can harness the power combination of Seven and Google. We are creating the content and building our presence on new distribution platforms that will engage our audiences and connect those audiences with our marketing partners.”

The enhanced search experience will also link to seven.com.au/Olympics and feature ‘The Olympics on 7’ app for smartphones and tablets. Aussies will also be able to see TV schedules for individual events in local time so they can tune into Seven’s TV broadcast from Rio at just the right moment.

In addition, Seven has created a ‘7Olympics’ YouTube Channel for Australian audiences, where daily highlights, reviews, and commentaries can be found and enjoyed again and again. The ‘7Olympics’ YouTube channel will be updated frequently during the Games.

Twitter Amplify:

Building on Seven’s existing use of Twitter as a key distribution platform, this exciting partnership will enable Seven to deliver exclusive Tweet video highlights and content from the 2016 Rio Olympic Games as well as programs from sports to news to entertainment.

The agreement with Twitter will enable Seven West Media the ability to leverage broadcast moments and amplify them to Twitter audiences. Seven’s audiences can immediately relive a key moment or experience it for the first time on their mobile while they engage in their Twitter timeline. Seven will use Twitter Amplify to incorporate a short, high impact video excerpt of Seven’s Rio content with a brand integration such as a pre-roll of up to 6 seconds. With 90 per cent of video content on Twitter consumed via mobile, the deal represents a significant opportunity to amplify multi-screen audiences.

3 Responses

  1. As an Internet user, I don’t like this. Search engines are ment to be a neutral platform where priority is given to the most relevant content.
    I understand that there have always been bias search result due to ads on google (clearly labeled results, typically on the top of the page), they are a necessary evil to keep the site running but a bias in search results to this degree is too much for my liking and I will be reducing my use of Google and using other search engines (Bing or Duck-Duck-Go mostily)

    1. If you think Google has ever been neutral you are completely mistaken. Their results are based on an algorithm that is top secret but financial benefits to google have always been factored in. Every search engine does it…. Doesn’t matter who you use. And I’m not talking about the obvious “ad” results at the top of the search.

    2. I think though if you were googling Olympics you’d expect the broadcaster of the event in your country to be pretty high up the results list.

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