Nine flags more podcasts
Nine taps into a new source of revenue and branding.
- Published by David Knox
- on
- Filed under News
Nine is planning to roll out more podcasts in news, sports and lifestyle later this year.
So far it has launched a relationship-based weekly podcast the Sweet Spot, an NRL podcast, Six Tackles With Gus, hosted by Phil Gould and James Bracey; and news and current affairs podcast, The Way It Is, hosted by Leila McKinnon and Neil Breen.
“Our commercial goal has been to expand and leverage our content expertise into new areas for the business,” said Amanda Laing, Managing Director of Nine. “We see the clear potential for Nine to provide our audiences with additional reasons and opportunities to engage with us for longer and in more meaningful ways. That has been at the heart of our podcasting strategy.
“Nine is a brand synonymous with news and sport, so we want to feature our talent and build on brands such as Nine News and Wide World of Sports in a way that is complementary to what we are already doing. 9Podcasts will leverage our television and digital reach in news, sport and entertainment and develop a new revenue stream in audio.”
9Podcasts is hosted on nine.com.au and iTunes.
One Response
I enjoy listening to podcasts. They are a good time filler. So quickly checked these out but they weren’t of interest. Did notice though that for users that require an rss link to access podcasts in the app and device of their choice there didn’t appear to be one available. So even if I was interested I wouldn’t be able to listen.