The AFL has agreed to Monday night’s Richmond-Melbourne ANZAC Day eve clash screening on 7mate in Melbourne & Adelaide, so that My Kitchen Rules can screen on Seven’s primary channel.
Seven’s six-year broadcasting agreement with the AFL requires matches to be played in HD, but Seven has agreed to switch on its HD signal for 7Mate in order to show the game.
“We’re across it and we understand that this is a show that is very important to Seven,” said AFL spokesman Patrick Keane.
“This is part of working in partnership with a broadcaster and we’re supportive of them.”
AFL games were also shown in Victoria on 7mate last year during the Rio Olympic Games.
The Demons have no issue with the game being on 7Mate, with a spokesman indicating they will be satisfied “as long as our supporters can see the game on free-to-air TV”.
Updated: Seven advises Sydney and Brisbane primary channel has been in HD since the beginning of the year.