MasterChef Mystery Box pops up at Federation Square

A giant MasterChef Australia Mystery Box was installed at Federation Square in Melbourne on the weekend ahead of tonight’s premiere episode.

The activation stands 1.5 stories high and features a huge plasma TV on the exterior showcasing promos for the new season, and inside, fans can pose in the mini MasterChef Australia kitchen, with a photo wall of past winners, pics of judges, and a  tiny pantry.

Andreana Walton, Network 10’s Head of Marketing – Broadcast and Digital said: “Serving up the iconic MasterChef Mystery Box in a way that has never been seen before, and watching the joy the experience has brought to fans, has been a career highlight for my team and I.

“We’ve taken a holistic and integrated approach to ensuring the experience and all touch points are true to the MasterChef Australia brand, engaging fans in meaningful ways, creating excitement and anticipation for the new season.”

Andy Allen said: “It was so epic to jump inside the giant Mystery Box in Fed Square. It gives fans a bit of a peek into what it’s like in the MasterChef Australia kitchen, but also celebrates the iconic show’s history with a photo wall of all the past winners. And yes, that includes a little baby-faced Andy Allen!”

Melburnians are invited to join a screening of MasterChef Australia on the big screen before the activation wraps, with a special intro from KIIS hosts Kyle & Jackie O, as well as pizza, popcorn and gelato.