Resume battlestations. Seven wins.
- Published by David Knox
- on
- Filed under News
In the first ratings week since the Easter break, everything old is new again.
There is no change in the heirarchy and no significant shifts in the differences between the networks, with Seven winning a 28.8% share to Nine’s 27.2%, Ten’s 23.1%, ABC’s 15.7% and SBS’ 5.2%.
While the gap between Seven and Nine was narrower than the last official ratings week (Week 13: 31.1% / 25.6%) that was a week sunk by the FINA Swimming. The other notable result this week was the lift by Network TEN, which had its best weekly result all year.
Top show for the week was Dancing with the Stars which at 1.95m had its biggest audience this year. Seven’s Tuesday share over the opposition (37.3% to 23.1%) was staggering. Yet the strength of Seven News continues to consolidate the network’s position, as the top show of the night on Monday, Wed, Thu, Fri and Saturday. Only TEN’s Biggest Loser stops a dream run on most nights. The weight loss show caused Seven to fight for the same demographic on its “Beautiful Sunday” making it anything other than pretty. Ugly Betty landed fourth behind the ABC. Other top shows for Seven were All Saints, Today Tonight, Desperate Housewives, The Rich List, Better Homes and Gardens, Australia’s Got Talent and My Name is Earl.
Nine will be pleased to see its trusty Sunday schedule return to favour with CSI, 60 Minutes, Sunday News and CSI Miami all beating the opposition. Skewed to male and older viewers, the shows skated across divided Seven and TEN viewers. On Tuesday Nine was so far behind Seven it hardly seemed to be trying. Elsewhere, McLeod’s Daughters and Missing Persons Unit did ok.
TEN, which boasted its “best Sunday / Monday” performances actually got its best result on Thursday. Interest in The Biggest Loser (1.3m) concluding is causing headaches for Seven and Nine. House, Rove and Bondi Loser were its other winners. The coming week is the equivalent week that TEN famously won last year. Can they do it again?
The ABC continues to boom with The Chaser and Spicks and Specks but it was actually the premiere of Robin Hood (1.3m) that took everybody by surprise. There are decent performances on Sunday, Wed, Fri and Saturday. Newcomer The Sideshow earned a humble 648,000, and will clearly seek to trade off word-of-mouth.
Saturday was the best night for SBS, followed by Monday.
Kindly credit this website when posting in messageboards, thanks!