Unsteady Eddie as Seven sinks Nine

Another week, another Seven win. Ho hum.

This week will go down as the week Eddie McGuire was seen to a) take a change of role (according to Nine’s Press Release) b) step down c) bone himself or d) leave a sinking ship.

It was a week in which Seven again dominated the ratings with a convincing 30.2% share to Nine’s 25.6%. TEN had 20.9%, the ABC 16.9% and SBS 6.6%.

After the 1% difference between Seven and Nine in the last ratings survey, largely due to the Logie Awards, Channel Eddie was unable to follow through on its upward surge (can we now no longer call it Channel Eddie? Boooo!).

In a somewhat uninspiring week, It Takes Two becomes its top rater for the week. Meanwhile Seven News is building with each passing week, overflowing to Today Tonight. Other strong shows for Seven include Where Are They Now, Police Files Unlocked, All Saints, My Name is Earl and Desperate Housewives.

Nine’s 60 Minutes was the top show of the week, followed by RPA: Where Are They Now, 1 vs 100, National Nine News and CSI. A programming blunder of Two and a Half Men cost Nine dearly on Tuesday night, coming third behind TEN for the night. It has since been pulled.

TEN is slipping back with each passing week as its reliance on the Big Brother franchise declines. There is more interest in new episodes of NCIS and House than in reality. It’s a worry when Teen Fit Camp is heading our way. BB this week will send in Intruders but can they turn its fortunes around?

The ABC continues to slap the commercials on Wednesday with its Chaser / Spicks and Specks double. It also did well with ABC News and Robin Hood. The now-controversial Bastard Boys did ok and kept almost all of its audience for the second airing, meaning those who saw it liked it.

SBS had its best week in a long time thanks to Mythbusters, Top Gear, South Park and Eurovision.

Ratings Week 20.