Hosted by Larry Emdur and Kylie Gillies, the show will compete head to head with Mornings with Kerri-Anne and 9am with David and Kim.
Seven’s expectations for the show are high, given it was instrumental in the decision to not proceed with The Naomi Show, planned as an afternoon programme. Seven explained it preferred to focus on one new daytime format for now.
The Morning Show promises “news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion.” It is produced by Adam Boland who has had huge success with Sunrise.
Seven’s 10:30am Morning News will move to 11:30am as a result.