So claims the Sydney Morning Herald in an article that points towards new marketing techniques with audience groups.
Foxtel has targeted 1300 young women with “Tupperware” style parties that provide opinions and create word-of-mouth marketing.
Members are given publicity material, exclusive previews and clips to distribute and are asked for their feedback.
The focus groups vote on the sexiness of the cast, pass information on to their friends and host screening parties. In return they collect points that can be redeemed for prizes, such as mobile phones, jeans and other items of clothing.
Access is also a key component to the show’s successful launch. Gossip Girl benefits from being on FOX8 which is part of the basic subscription packages, unlike the previous season of Love My Way and Satisfaction on top tier packages. The series is masterminded by Josh Schwartz who created The OC.
Source: Sydney Morning Herald