No more Borat

Sacha Baron Cohen will retire Borat, his ruthlessly inept Kasakhstan journalist that found fame in Da Ali G. Show before hitting the big screen.

He admits the character has become too familiar to the public limiting his ability to hide behind the prankster.

“When I was being Ali G and Borat, I was in character sometimes 14 hours a day and I came to love them. So admitting I am never going to play them again is quite a sad thing,” he told UK’s Daily Telegraph.

“It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I ‘get’ with Borat again, so it’s a kind of self-defeating form, really.”

Baron Cohen, who recently fathered a child with Aussie wife Isla Fisher, is appearing in the Tim Burton-Stephen Sondheim musical ‘Sweeney Todd’ starring Johnny Depp.