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iView, First Australians top AIMIA nominations

The ABC's iView platform and SBS' website for First Australians are amongst nominees for the best in Digital Media.

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Finalists in the AIMIAs, the Australian Interactive Media Industry Association Awards have been announced, recognising several websites and innovations by Aussie networks and production companies.

The ABC, SBS, Foxtel and FremantleMedia are all nominated across a number of categories, with the ABC’s iView and SBS’ First Australians faring prominently.

TV nominees include:

Best Children’s:
ABC Innovation: The Playground
ABC Innovation – Play School Website

Best Cultural, Lifestyle or Sport:
SBS TV and Online Content Division – SBS Food
SBS TV and Online Content Division – First Australians
SBS TV and Online Content Division – SBS Tour De France
SBS TV and Online Content Division – The World Game

Best Entertainment:
ABC Innovation – ABC iView
ABC Innovation – The Gruen Transfer
FOXTEL – MTV Australia Awards Interactive TV Application
Firelight – Scorched

Best Learning & Education:
SBS TV and Online Content Division – First Australians
National Film and Sound Archive – Australianscreen Online

Best Mobile Product or Service:
FOXTEL – FOXTEL Mobile Guide

Best News, Media or Reference:
ABC Innovation – ABC iView
ABC Innovation – ABC Earth
SBS TV and Online Content Division – World News Australia
SBS TV and Online Content Division – First Australians

Best Non-profit or Government:
ABC Innovation – Artpost

Best Science, Health or Environment:
ABC Innovation – Catchment Detox
ABC Innovation – Catalyst website
SP Health Co Pty Ltd – The Biggest Loser Club

Best Use of Social Media:
ABC Innovation – artpost
FremantleMedia Australia – The MySpace Road Tour

Effectiveness Award:
ABC Innovation – ABC iView

Winners will be announced and celebrated in Sydney Friday 13 March.

Full nominees

11 Responses

  1. Try Internode as your ISP. They do not charge for iView,
    it’s unmetered.

    Coming from Germany, I agree, Internet and phone services and charges are far too expensive in Australia and years behind with their services.

  2. The Biggest Loser Club does not deserve a win in that category. That’s a joke. I hope they didn’t win as someone needs to blow their practices to the media.

  3. Pretty much useless with Australia’s rubbish and overpriced broadband service. Unless all ISPs unmeter this stuff, it’ll never reach mainstream levels. And even then, I’m not sure the framework could cope with the amount of video data moving around.

  4. Definitely credit where credit is due. The ABC and SBS do a much better job of integrating their media sites (for all the general complaints people like to send their way) and delivering added value/content for their shows.

    The commercial channels for all their money are not even in the race and really don’t seem to understand their viewers (and the opportunities presented) at all.

  5. iView is ok, it lacks decent content (not that i watch a lot of ABC, but it needs spicks and specks) and usability features (like a less clunky menu system, update notifications, linking to specific shows instead of specific episodes). The potential is there though.

  6. Scorched got a nomination for Nine.

    A handful of shows from the commercials have been improved and dedicated: Home & Away, Sunrise, several of TEN’s reality shows spring to mind. But I agree they have light years to go.

  8. I agree. I think abc are really trying to get telstra to do it. On the iview entry page it says ‘telstra does not offer unmetered iview’ or something similar, but makes no reference to other networks. Knowing telstra they won’t though.

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