Foxtel has announced its pricing plans for its 2010 Winter Olympics coverage, offering an “early bird” rate of $50 for 17 days of action, or $65 for a Season Pass which goes on sale in 2010.
The fees come on top of monthly subscription rates for viewers.
With sport as its biggest drawcard, Foxtel will offer more extensive coverage of events than the Free to Air broadcast by the Nine Network, with 1600 hours of coverage.
CEO Kim Williams said: “Foxtel’s coverage of the Vancouver Olympic Winter Games will feature more than 340 hours of live coverage, compared with only 10 hours live coverage of the 2006 Torino Olympic Winter games.
“We will complement our television broadcast with mobile, broadband, and interactive delivery platforms making the Vancouver Olympic Winter Games available anytime and anywhere,” he said.
“We will take all of the extraordinary possibilities of our digital platform – our iQ set-top-boxes, SD and HD channels, surround sound, interactive services, electronic programming guide, and mobile and broadband services – to showcase the 17 days of competition with greater depth, breadth, excitement and relevance than ever before.”
Foxtel’s coverage will be carried over four dedicated channels branded as:
* Cyprus: will cover free style aerials, moguls, snowboarding and ski cross.
* Creekside: will cover alpine skiing, ice hockey finals, and curling finals
* Whistler: will cover cross country skiing, ski jumping, biathlon, bobsleigh, skeleton and luge.
* Vancouver: will cover all figure skating, hot track and speed skating.
There will also be four standard definition channels.
Austar will also offer the events to regional Australia (except WA).
When Foxtel announced its rights for 2010 there was no mention that subscribers would have to pay an additional fee to access events. So far there is also no clarity on whether the telecast will be ad free.