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A missed opportunity

If the 7PM Project wants to be a show that responds to the daily agenda, why did 'the Kyle incident' last just 25 seconds?

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7pLast night was a golden opportunity for The 7PM Project to connect with its audience. It led its bulletin with the news of yesterday’s awkward radio stunt by Kyle Sandilands and Jackie O.

It even initiated a discussion between Charlie Bickmore and Dave Hughes.

“What I want to know is what part of lie detector, child, sex and live radio interview didn’t ring some alarm bells along the way? Like, get responsible,” said Pickering.

“I’ve had my moments with Kyle before I won’t deny that,”added Hughes “and I’ve done somne dodgy things on radio, but that’s pretty dodgy.”

Both true enough points.

But there ended the analysis, lasting just 25 seconds.

Here was an opportunity to discuss a hot topic that hit the new show’s demographic right between the eyes. The story had emerged from an FM radio show, it involved a teenager and it spoke to a very serious topic.

Unfortunately there was nobody invited to speak to parenting, duty of care or media responsibility, let alone issues of rape.

Like it or not, yesterday was a day when caring for children was put front and centre on the agenda. It could have led to a wider discussion on child welfare with a psychologist, or spokesperson from a Rape Crisis Centre. Or if that was too hot, then some insight into responsible broadcasting perhaps?

Was this so quickly moved on because Kyle is a TEN personality?

I thought 7PM Project wanted to be a show that responds to the daily agenda. Yesterday there was no hotter topic for this demographic.

67 Responses

  1. I think that both Kyle Sandilands and Jackie O should be sacked from radio and TV, as their stunt was totally appauling. They have gone way too far over their heads on this one. I do not want to see Kyle Sandilands on Australian Idol anymore, for he bullies the contestants and makes fun of them at his expense, which I think is very wrong.

    I want Kyle & Jackie O’s Radio segment axed a.s.a.p.

  4. Just caught up with the repeat this afternoon. I much prefer the shorter version of Carrie at the newsdesk. And then having more of a group discussion. Still for me the show is just a filter when Home and Away is boring. I also see this show as short version of Rove and just realised when Rove returns he will have a show on every night of the week. The 7pm Project, Before the Game and of course Rove.

  7. I read somewhere that Kyle changed his mind going on the show. Looks like that he chickened out. If I was Channel 10 Kyle should be sacked on Australia Idol, bring back Mark Holden or get someone better than Kyle.

  8. I agree with David completely – and sure, the coverage on Thursday’s episode was far better and for the first time glimpsed what 7pm should be. But it should have been the same, they should be able to have these conversations that evening. So people nod along in agreement with their statements as opposed to saying ‘I said the same thing yesterday at work.’

  9. Did anyone see Dave being interviewed about Kyle on the Ten’s Sydney news? Nice camera framing with the 7Pm set logo very prominent behind him.

  10. I have to say the news format with 10secs or so to respond on each story is boring!
    Concentrate on a few good topics and discuss them like ‘the panel’ or ‘glass house’…
    Hughesy’s and Charlie’s one liners are quickly interrupted by Hot Carrie again & again, damn its annoying when they skip over topics just so they dont lose other sh*t later on.
    If the show was free and off the cuff like spicks and specks or talkin bout ur gen it would be soooo much better. . .

  12. @bass, well done Kyle was not on.
    False promises by 7pm project or Kyle chickened out – scared of hard questions
    At least they had decent interview to start the programme on subject
    Pickering asked the right questions then Hughes spoiled all the hard work.
    Sorry folks, I give up on this…might be okay for sms generation but not for me anymore.
    Ten had me with Masterchef, now they lose me.
    Who else has gone elsewhere ?

  13. Great show tonight. We actually got some substance with the first segment almost entirely dedicated to discussion about one story. The girl from Crickey.com was fantastic. Rob Thomas was great, and seemed relaxed discussing with the hosts rather than it appearing like an interview. This show is getting better every day.
    The comment at the beginning of the show by Dave Hughes about Carrie’s pimple being one of the guests on the show was…unexpected and funny.

  14. Someone must be reading this blog!!
    Whilst far from perfect, tonight definately seems to have better form, with more focus on individual stories and less ‘bite-size’ snippets.. Here’s hoping they continue to improve..

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